Marketing & Communications Professional 1-Communications Generalist
Applying the lens of diversity, equity, and inclusion to all communications, the Communications Coordinator is responsible for designing, creating, and implementing a comprehensive, dynamic, and nimble communications plan, using a variety of tools and ensuring consistent and effective messaging and branding for the Departments of Otolaryngology-Head & Neck Surgery.
The Communications Coordinator collaborates with Department Administrator to determine stories, photos, content and focus for the departments' communications efforts. The position is responsible for generating original content for internal and external communications. The Communications Coordinator works with others in the department who are planning events to define goals and specific audiences. This also includes working closely within the Medical Schoolâ™s communications team and development staff on special events, marketing, or targeted communications to alumni. Duties also include writing and editing content for all platforms such as social media, website, multimedia, photo and video, and department-wide events; translating information into clear, concise, and understandable language; developing branded materials, including brochures, newsletters, posters, and research summaries; creating and managing the production and distribution of information.
The Communications Coordinator ensures that all communication tools are designed to engage their targeted stakeholders; enhance and promote the reputation of the department; provide accurate and interesting information about the department and how its residents, fellows, faculty, and staff members are engaged in education, research, and outreach.
This position will be performed in a hybrid work environment. Work is performed in a planned split between on-site and remote locations. The supervisor will determine the appropriate balance that meets the needs of the department and the other priorities for workplace flexibility.
Communications/Marketing-60%
Maintain and develop the departmentâ™s website. Manage internal and external marketing and communication across email, print, and digital platforms. Develop content for social media platforms and monitor engagement. Identify and organize conference and event presence to support marketing initiatives. Utilize Salesforce Marketing Cloud to craft and disseminate all internal and external communication, including newsletters, updates, and messaging from leadership. Ensure branding and messaging adheres to applicable brand and style guides. Create and maintain marketing collateral, including brochures, flyers, and booklets using Adobe Creative Suite. Content Creation-30%
Pitch, develop, write, and promote stories for and in collaboration with the Medical Schoolâ™s communications team. Develop, write, and edit stories important to stakeholders for the biannual newsletters. Develop, write, and edit stories important to promote aspects of the missions of the department. Provide graphic design and copy-editing expertise in all aspects of communication and promotional items. Content Management-10%
Maintain departmental listservs. Provide communications/marketing updates to department leadership. Manage photographs and digital media and awards as needed. All required qualifications must be documented on application materials. Required Qualifications
BA/B S or a combination of related education and work experience to equal at least four years Previous experience with web content management systems Excellent verbal and written communication skills with an emphasis on detail and accuracy Comfortable using Adobe Creative Suite. Preferred Qualifications
Familiar with AP and Chicago style guides Familiar with Salesforce Marketing Cloud Previous experience in health care or academic environment. Previous experience as a marketing or communications specialist or similar role. Previous experience in health care. Previous experience with media relations. Previous experience working with multiple organizations and groups. About University of Minnesota Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.
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