Category Analyst

Reporting to the Director of Category, you will help develop National Account retailers, supporting sales growth strategies by providing insightful analytics and shopper insights that support a mutually beneficial growth plan. You will have an advanced working knowledge of all tools required to complete and present category and brand development related projects. Data tools include Syndicated Scan (Circana IRI/Nielsen), Retailer transaction/loyalty data, BI reporting, Numerator. You will provide reporting and JDA space support and act as the main Category Management resource.
This role is also eligible to sit in the following locations: Denver CO, and Santa Monica CA.
RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with:
Create presentations using a selling format, founded on research to achieve our category and brand goals.
Create sales content, including sell sheets for the execution of our category and brand goals
Create templates and executive summaries to analyze brand and market trends
Identify opportunity gaps in volume, share, pricing, promotion, shelf space, and product distribution
Track and communicate results from in-store merchandising programs.
Track record for building customer relationships
Apply third-party research resources, including Kantar, to inform and direct strategy for the channel and the category
Work with our Shopper and Consumer insights teams to identify important shopper groups or purposes within the channel and specific retailers
Create and interpret reports with syndicated and internal sales sources to support our category development strategy
EXPERIENCE Your areas of knowledge and expertise that matter most for this role:
2+ years of related work experience Broad general knowledge of the CPG industry Experience using data analysis to generate insights Advanced Excel skills including pivot tables, slicers, and formulas Experience using JDA space planning software or Tableau Bachelor's degree, or equivalent work experience in lieu of degree Must be fluent in English, additional language skills an advantage Travel 0-10% Permanent Benefits eligible