Job Description The Business Banking Acquisition Marketing Team is responsible for driving high-quality customer growth through prospect acquisition and relationship deepening.? As a core member of the Business Banking Acquisition Marketing team this role requires a professional to support campaign development and partner with marketing managers to build multi-year tests and learn roadmaps to increase creative asset performance.
As a Business Banking Marketing Strategy Lead Vice President you will lead innovation and enhance our acquisition strategy.? You will also would be responsible for contributing to the development of marketing campaigns, optimization of creative, improving conversion funnel metrics and analyzing and reporting on results. ?In addition, with your background in digital marketing, creative development, and optimization, you will demonstrate innovation in creating fresh marketing strategies and tactics, and have strong execution and testing experience. ?
Job Responsibilities: Focused on how marketing drives quantifiable business results, focusing on the big picture, considering impacts outside their given initiative Identify, analyze, and interpret campaign performance metrics to inform future strategies/strong analytic skills with ability to identify opportunities and data driven decisions. Spearhead the test and learn roadmap to utilize our digital analytics, personalization, and insights teams, as well as external agencies, to build A/B and multivariant test constructs to increase open rates, click-thru rates, take rates, etc. in digital ads and site content. Act as a subject-matter expert with business unit counterparts on cross-functional projects. Stay up to date on the latest marketing trends and bring innovation and new thinking to the group. Manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment. Required qualifications, capabilities, and skills: 4+ years of marketing experience at an agency Experience developing testing strategies and roadmaps based on opportunity size and level of effort Strong Project/Program management skills and ability to execute across complex, matrixed environments? Strong leadership skills, communication skills and the ability to work independently as well as lead cross-functional teams is required Strong interpersonal effectiveness with ability to collaborate and work well with all levels of management and across organizational boundaries Demonstrated ability to influence without authority and drive measurable outcomes Strong?analytical, process reengineering?and problem-solving skills Ability to?articulate complex issues in a concise, simple, and relevant manner to all staff levels Ability to?tailor a dialog based upon the audience and depth of discussion Ability to express ideas in a confident, clear, and compelling way Preferred qualifications, capabilities, and skills: marketing experience in the financial industry? About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.
