Job title: Brand Marketing Associate II – Healthy Aging Department / Division: H&W / Marketing Salary Range: $66,799 - $86,446 Location: Ada, MI *Note: This position is a hybrid remote/office role, and you must be able to report in-person to Ada on Tuesdays and Wednesdays as part of our collaboration days*
What's special about this job: In this role you will support Amway's Aging Platform investment by collaborating directly with markets to deliver and support compelling HW programs including GTM Plans and activities; via providing goal-based customer & business owner solutions that encompass Lifestyle, Business Opportunity and Product.
How you would contribute to the role: Support the development of global Healthy Aging Platform business plans (short & long), annual operating plans and strategic direction for the enterprise for Healthy Weight Platform. Lead the Healthy Aging and accountable to all market performance deliverables. Collaborate with Category Marketing Teams, Sales, I&S and Technology to bring platform programs / solutions to life in partnership with the markets. Core Responsibilities for global platform team include global HW, Healthy Aging Portfolio Design, Social Media, Branding / Creative, H&W Technology Program/Solution Experience, Direction of Physical Presence / Virtual opportunity, Adjacent Space Innovation / Investments, Brand Guidance & Standards, Program, Solution & Product Training, Global Resourcing & Communication. Other responsibilities include but not limited to:
Strategic Leadership : Leads the development of global business plans for programs that deliver breakthrough growth, including annual category plans, and long-range marketing plans. Provide direction to Regions that drives Region Marketing plans. ? New Product/Technology Innovation & New Value Creation : ? Lead global, cross-functional teams to develop and inform launch of a robust and balanced pipeline of global new products to support the Amway Programs universal goals. Develop Adjacent Spaces : ? Assist in the development of global strategies and inform marketing plans to develop high-potential adjacent spaces, including priority segments, and hero products new to Amway and the world that will drive consumer penetration. ? Brand Equity : ? Participate in the development of consumer and ABO insights, global brand strategies, global campaigns, global brand standards, global best practices, creative and communications to improve global brand awareness among ABOs and consumers. ? Consumer and ABO Experience Journey : ? Provide strategic direction in the development of all global consumer journeys and partner with Sales on the ABO journey to ensure the ABO is the value creator. ? Required Qualifications: Minimum 1 years' marketing experience preferably in brand management in a consumer products environment Experience managing and supporting innovative and technologically complex projects, functions and/or research activities Bachelor's degree in marketing, Business, or a related field Skills to be successful in the role: Strategic mindset and Marketing acumen Demonstrated background working with brand management principles and practices Talent to merge qualitative and quantitative information, with the ability to extract meaningful insights that tell a story to all levels of leadership Talent to work on projects with ambiguity, building a vision and seeking outcomes for impact Ability to interact positively and professionally with team members and clients from globally diverse cultural backgrounds What's special about this team: At Amway, we believe in people. Our promise to our employees is that here, you have the opportunity to explore and grow, make a real difference, and be a part of Amway's long-term success story. We believe in your potential and your ability to achieve your highest professional goals.
This role is not eligible for Sponsorship.
