Job summary
Brand Development Marketing Associate (Nescafé)Location: Seattle, WABrand Development Marketing Associate (Nescafé) - Foods people love. Brands people trust. And a career that nourishes your future like no other.
Job seniority: associate level
Responsibilities
• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand's consumer through data and research to prioritize growth opportunities.• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications), and retail programs.• P&L ownership to ensure that key business KPI's are met - revenue, profit, market share, and Brand Health.• End-to-end cross-functional leadership to drive optimized portfolio & value chain.• Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications.• Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper, and marketplace data.• Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior.• Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.• Partner closely with sales to develop and communicate portfolio plans to the sales organization.
Requirements
• University Degree (BA/BS) in Marketing or related business field, or equivalent experience (MBA preferred)• Knowledge of budget control methods, policies, and procedures• Strong negotiation and relationship building skills.• Strong research and strategic analysis skills• Ability to work independently, autonomously and adapt quickly to change to deliver results.• Must have strong problem-solving and decision-making skills.• Excellent communication (both verbal and written) and interpersonal skills.• Basic financial acumen and the understanding of calculating risk/return on business decisions.• Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.• Proficient in Microsoft Office Applications• At least 3-5 years of work experience in product or brand management• Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals.• Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies.
Key Skills Needed
• Data analysis• Marketing innovation• Brand building• Retail programs• P&L management• Cross-functional leadership• Strategic planning• Market research• Communication• Interpersonal skills• Financial acumen• Project management
Benefits
• Performance-based incentives• 401k with company match• Healthcare coverage• Other benefits available
