Automation Specialist

Our client is looking for a Marketing Automation Specialist to join their team full-time.

This will be 1-2 days onsite, downtown Phoenix.

What you will be doing as a Marketing Automation Specialist:
? Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
? Assist in strategy, content and development of campaign assets, including landing pages and email messaging and templates.
? Understand and evaluate campaign metrics and distribute campaign performance to the applicable teams and departments.
? Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to
improve campaigns continuously.
? Proactively research and implement the latest best practices, strategies, and industry standards.
? Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

What you need to know as a Marketing Automation Specialist:
? 2+ years' experience in B2B demand generation in a technology product and/or services company.
? Expert knowledge of database management concepts and best practices.
? Strong working knowledge of Marketing Cloud Account Engagement (formerly Pardot) and Hubspot, as well as proficiency with customer relationship management (CRM) software.
? Must have superior communication skills, both written and verbal.
? Must be highly organized and self-motivated with a sense of urgency.
? Strong independent project management skills.

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