Working with UsChallenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:careers.bms.com/working-with-us.Responsibilities:Leads brand omnichannel planning and content strategies across multiple internal business partners including medical, commercial, access, and engaging with multiple customers as prioritized by the brand lead.Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across cross functional brand teams.Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tacticsCollaborates with BI&A to ensure KPI identification, measurement plans and optimization of omnichannel campaigns and customer journeysCoordinates with Customer Engagement Platforms, IT, Digital Production, Content Delivery, and rest of WCE teams on the following activities:Prioritization of campaigns and tactics • Definition of campaign/tactic success (e.g., development of metrics plan)Evaluation and optimization of tacticsDriving tactical plan to accomplish KPI and business objectivesProvides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business prioritiesMaintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around omnichannel expertiseDrives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics, analytics, and insightsIdentifies long-term process needs of the business partners focused on omnichannel capabilities, developing, and executing a plan to address business requirementsIdentify opportunities for synergies and collaboration within and across markets within a therapeutic areaLead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverablesPartner with content stewards P Production & Content Delivery to provide early insight into cross market material creation to drive content/asset re-use.Deliver campaign briefs and other necessary requirements documentation to support the development of programs Monitor, manage and provide regular updates on campaign/project financialsPartner closely with Production and Content Delivery to provide direction, support to project teams, and implement changes when needed to achieve project objectivesMonitor project status and budget and provide regular reporting on progress, challenges, and solutionsCollaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing across the enterpriseIdentify business process and capability improvement opportunities aligned to the needs of the business/customers.Qualifications:4-year bachelor's degree required; MBA preferredMinimum 5 years' experience in Digital /Omnichannel Marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management.Record of accomplishment of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels)Considerable experience in omnichannel marketing in industries with high digital usageExperience working with external creative and media agencies.Understands media planning, buying and pull through.Leverages creative and analytical approaches to identify and activate paid, earned and owned channels.Experience operating in agile teams; ability to coach teams on agile ways of working for content creation.If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as "Transforming patients' lives through science™ ", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.On-site ProtocolBMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplaceaccommodations/adjustmentsand ongoing support in their roles. Applicants can request a reasonable workplaceaccommodation/adjustmentprior to accepting a job offer. If you require reasonableaccommodations/adjustmentsin completing this application, or in any part of the recruitment process, direct your inquiries ******. Visitcareers.bms.com/eeo-accessibilityto access our complete Equal Employment Opportunity statement.BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
