Job Description About This Role
Reporting to the Senior Director of HCP Marketing, the Associate Director, HCP Marketing & KME Engagement will drive customer focused KME engagement strategy and key HCP marketing initiatives to support the MS portfolio. This role requires a degree of field presence. Candidate must be able to travel as necessary.
What You'll Do
• Drive accountability of the KME engagement plan through aligned KPIs that track progress of plan
• Serve as the strategic marketing lead for Professional Associations, Programming / Speaker driving prioritization and orchestration of KME Engagements
• Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
• Train Field Teams on new and updated promotional materials, and continuously refine assets based on feedback and insights shared across Biogen
• Collaborate with HCP Marketing Lead, agencies, and Cross-Functional partners, including Field Leaders to establish and track KPIs for marketing assets
• Use data and analytics to develop impact measurement approach across initiatives
• Lead HCP marketing initiatives in close collaboration with other team members and key functional partners. Specific initiatives may include:
o Own and manage development and execution of the annual Key Customer Engagement strategy and execution plan aligned to the MS portfolio and brand strategic priorities
o Oversee strategic HCP initiatives aimed to drive brand growth for priority MS brand
o Develop field materials with consistent pull through of aligned messages – talking points. leave behinds etc.
o Partner closely with field sales team to prioritize, focus, and gain alignment on the most impactful campaigns and associated messaging to deliver brand objectives.
o Partner with MA&R to identify and solve for critical access opportunities
o Support brand planning and strategy development.
o Coordinate competitive intelligence and appropriate response plan.
Who You Are
You are a strategic thinker who can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.
Qualifications Required Skills
• Minimum of 6 years of marketing and/or commercial pharmaceutical experience. Proven track record of career progression and success.
• Ability to deliver results in a fast-paced environment and "roll-up your sleeves" culture. A self-starter who functions well both independently and within a team.
• Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
• Proven ability to manage multiple projects and priorities to meet deadlines.
• Demonstrated ability to lead multiple cross-functional teams and influence without authority.
• Ability to make astute decisions and adapt with agility as more information becomes available.
• Ability to think innovatively in terms of engaging with customers and meeting their needs.
• Bachelor's degree required; MBA preferred.
Preferred Skills
• Experience within neurology and/or specialty markets.
• Prior people management experience a plus.
• Field Sales experience a plus.
Additional Information Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
