Assistant Director/Marketing & Communications

Assistant Director/Marketing & Communications Position Number: S-3247
Type of Recruitment: External Position Summary:
This position is responsible for managing the image and reputation of the College of Education and Human Services through the development, direction, and implementation of communication strategies and in partnership with University Communications. The Assistant Director is responsible for the creation of all marketing collateral, consisting of print and digital, primarily related to academic program offerings, news/events, outreach, and scholarly activities for distribution to internal and external audiences. This position also coordinates outreach activities on behalf of the Dean to engage with CEHS constituents and alumni. Required Qualifications:
Bachelor's degree, preferably in marketing, public relations, communications, journalism, English or graphic design.
Three years of relevant experience, such as graphic and/or web design experience.
Experience leading and developing communication and marketing campaigns.
Experience with CRM systems.
Fluency in current design and publishing software.
Strong understanding of integration of graphic design and information design for mission promotion.
Strong planning and conceptual design skills.
Strong writing and editing skills.
Strong typography skills.
Strong production skills and thorough knowledge of printing processes.
Demonstrated ability to work independently and be proactive.
Demonstrated ability to work effectively as part of a team.
Ability to work with a wide range of clientele.
Excellent interpersonal, time management, communication and follow through skills.
Ability to manage multiple projects simultaneously and prioritize as needed.
Demonstrated ability to cultivate and maintain positive interpersonal relations.
Ability to perform the essential functions of the position with or without reasonable accommodation. Preferred Qualifications:
Experience working within established college or large organization branding and graphic standards.
Experience designing for the web and knowledge of website usability and emerging web technologies.
Experience with basic HTML, CSS, illustration.
Experience in an educational setting. Duties & Responsibilities:
Works with the Dean's office leadership team, CEHS departments and programs, and the University Communications office to develop, implement, and manage a comprehensive communications plan for CEHS that includes a sustained, targeted media/public relations campaign.
Develops, structures, and carries out recurring communication strategies.
Communicates with CEHS constituents – primarily alumni – to generate involvement in and support for CEHS programs.
Collaborates with the CEHS Dean's office staff to plan, coordinate, promote, and host special events.
Responsible for recruiting, selecting, directing, and supervising the work of student intern(s) on assigned projects.
Creates reports, presentations, monthly newsletters, and digital messages for internal communications.
Responsible for routine content development, layout, and maintenance of the CEHS primary website.
Provides oversight and guidance to department/center web collaborators in the development and maintenance of subsidiary webpages.
Leads efforts to fulfill projects as directed by University Communications which includes full web redesign on internal and external facing pages.
Provides and/or coordinates training for department/center web collaborators as necessary.
Designs and prepares specifications for college publications using appropriate computer design software.
Coordinates with University Communications for video production needs related to marketing and recruitment activities.
Collaborates in the development of materials for purposes of promoting graduate and undergraduate academic programs. Coordinates marketing/branding of various CEHS events and initiatives, including student recruitment, community outreach, and faculty/staff/student achievements.
Uses Google Analytics to evaluate website traffic and make recommendations on website design based on the data.
Creates social media content for the college and monitors/responds to social media outlets of units within the college as appropriate.
Coordinates opportunities or requests for public comment/statements from the Dean.
Coordinates the design and procurement of college promotional giveaways.
Meets with internal partners and proposes graphic design options and other creative solutions to meet customer needs.
Exercises working knowledge of university identity standards, processes, and procedures in the development of web and print content.
Serves as the primary liaison between the CEHS and University Communications.
Liaises with print vendors to determine submission of print masters, review and approve of all proofs, and provide critique of final printed products.
Maintains the college photo archives for use in promotional pieces.
Performs other duties as assigned. Supervision Exercised:
None. Employee Group: Professional & Administrative -Salary
Staff Pay Level: Pay Range: $50,000 - $60,000 per year
Division: Academic Affairs
Department: College of Education & Human Services
Position Status: Regular
Position End Date: Employment Status: Full Time
FTE: 1.0
Position Type: 12 month
Weekly Work Schedule: Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
Location: Mount Pleasant, MI
Posting Ends: Open Until Filled: Yes About the Department: About CMU:
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master's, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men's and women's Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It's part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state's largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city's central location in Michigan's Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms. CMU Leadership Standards:
Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Please review the Leadership Standards before applying for this position. Message to Applicants:
Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee. To apply, visit
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CMU's Title IX Coordinator can be reached at:
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Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858
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