Analytics Director Location Remote in Columbia, MD : Company Description Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.
The Director, Analytics leads the development of data-driven solutions for clients - including report automation, analysis, and insight - with the objective of optimizing the performance of media initiatives. The Director will manage data and insight delivery processes, inspire creativity, and ensure all around team success.
This individual will report to a Sr. Director, Analytics.
We are looking for someone who is execution-focused, under time timelines, and manage data challenges in all phases of media performance. Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that highly uses automation.
You will have a natural curiously, going beyond reporting to peel away the layers of data to suggest constructive tests, advanced analytics engagements, consumer deep dives, and competitive opportunities that help improve business performance on a regular basis. Lead completion of overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design. This role is remote-friendly.
Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions Ensure alignment between day-to-day analytics support & approved measurement frameworks Prepare & deliver executive-level presentations for internal and external audience Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies Manage/mentor junior team members Qualifications Bachelor's Degree is required in Statistics, Economics or related a quantitative field 8+ years relevant Media or Analytics experience required Have understanding of digital planning and buying, with a focus on standard media metrics Previous experience aggregating data from multiple sources Previous experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.) preferred Demonstrate understanding of digital tagging, tracking, QA, and maintenance Knowledge of Google Analytics/Omniture Knowledge of Datorama, Tableau, Google Data Studio, or any similar dashboard products Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation preferred SQL experience is a plus Additional Information The anticipated salary range for this position is ($136,000-$219,650). Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit
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About dentsu Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
