Advertising Operations

Job Description Advertising Operations The advertising operations role works directly with our digital marketing agencies. This role would create, optimize, and track communication campaigns from our mobile app to increase vehicle sales, service, and customer retention. This person would work in-office with us here and be on Zoom calls regularly with CarRx and DealerX teams.
This job description summary outlines core aspects of this position, but additional duties may be required on a routine basis. This job description does not constitute the complete responsibilities for this position. Responsibilities Work directly with our digital marketing agency Build Connected TV, Meta, Google, Programmatic, Email, and Direct Mail ad campaigns across all Victory Automotive Group dealerships Apply DealerX 1 st party data to all digital marketing campaigns Create, optimize, and track communication campaigns from our mobile app with goal of increasing vehicle sales, service, and customer retention Run tests on ad creatives and targeting Savvy use of the platform for overall marketing strategy Continuously optimize campaigns Apply budgets accurately and timely Create and manage inventory specials for ad creative Troubleshoot and solve problems quickly