Department: SPH - Communications-460130
Career Area: Public Relations/Communications/Marketing
Is this an internal only recruitment?: No
Posting Open Date : 03/04/2024
Application Deadline: 03/15/2024
Position Type: Permanent Staff (SHRA)
Position Title: Public Comm Specialist - Advanced
Salary Grade Equivalent: GN13
Working Title: Admissions Communication Associate
Position Number: ********
Vacancy ID: P018758
Full-time/Part-time Permanent/Time-Limited: Full-Time Permanent
Hours per week: 40
Work Schedule: Monday – Friday, 8 am – 5 pm.
Work Location: Chapel Hill, NC
Position Location: North Carolina, US
Hiring Range: $62,000 - $72,500
Pay Band Information: To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet .
Be a Tar Heel!: A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit: Our Office of Communications provides services in media relations, writing, social media, design, photography and video. We also provide consultation for marketing and branding internal and external communications.
Position Summary: As Admissions Communication Associate, this position will be tasked with conveying the value proposition of the Gillings School. This will include constructing consistent and thoughtful messaging to increase potential student engagement from prospect through matriculation, leveraging the richness of our Gillings students, faculty, staff, and alumni in storytelling. A critical component of this work is to support the Gillings communications mission by executing the Gillings enrollment marketing strategy. This position will provide guidance and collaborate with others across the school to develop a strategic and creative marketing and communications campaign that is consistent with the mission for all aspects of graduate (master's and doctoral) and undergraduate, Bachelor of Science in Public Health (BSPH), enrollment management. Specifically, the development of our enrollment marketing strategy will require the position to work with thought leaders in the Office of Student Affairs (OSA) as well as conduct market and peer research, relevant to the development and execution of efforts that deliver effective, culturally appropriate communication to prospective students.
This position will also: cultivate data-driven, high-impact, and results-oriented marketing practices to enroll an increasingly high-achieving and diverse student body; strengthen partnerships through the development of multi-year messaging designed to generate a diverse applicant pool, manage enrollment, and support students through matriculation; and assist with pipeline development and outreach to community partners. Further, this position will establish metrics-oriented accountability through analytics to ensure continuous improvement of activities and alignment with enrollment goals.
The Admissions Communication Associate will leverage technology (e.g., Slate, SOPHAS, etc.) using a variety of platforms and mediums including email drip nurture campaigns, social media, and web design/development integration. This position will also be expected to manage several multifaceted, specialized projects simultaneously, providing visionary and operational leadership in communication strategy and implementation for recruitment, enrollment, financial aid, and new student transition through initiatives that are contemporary, on brand message, relevant, and serve to provide greater visibility of the Gillings School to prospective students. This position has a dual report structure, reporting to the Associate Dean for Communications and Marketing and the Director of Admissions.
Minimum Education and Experience Requirements: Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience: * Excellent writing, editing, proofreading and communication skills with a strong attention to detail.
* Strong analytical skills, critical thinking, and the ability to self-start/multitask.
* Experience querying for and communicating with various target audiences through a variety of communication channels.
* Basic understanding of the admissions funnel and appropriate messaging for enrollment management
* Demonstrated project management skills and experience.
* Knowledge of print, web, and other communications technologies.
* Basic proficiency in Adobe Creative Suite with an emphasis on InDesign and Photoshop.
* Working knowledge of and/or willingness to learn simple HTML / CSS and basic web design.
* Demonstrated collaborative partner customer service approach.
Preferred Qualifications, Competencies, and Experience: * Previous experience in copywriting, email marketing and/or project management preferred.
Campus Security Authority Responsibilities: Not Applicable.
Special Instructions: Please include 1 – 2 writing samples with your application. The optional "other document" is for the second writing sample.
