Product Manager - Digital Marketing Analytics

Fusion HCR is hiring! Product Manager - Digital Marketing Analytics – contract to hire in Las Vegas NV. This is a hybrid position.
Our client is a prestigious 5-star resort and casino located in the vibrant city of Las Vegas, NV. We pride ourselves on delivering unparalleled experiences to our guests through innovation and excellence in digital marketing strategies. As we continue to elevate our digital presence, we are seeking a dynamic Product Manager with expertise in data analytics to join our team. Position Overview: As the Product Manager for Digital Marketing Analytics, you will play a pivotal role in leveraging data insights to optimize our digital marketing initiatives. You will collaborate with cross-functional teams to drive strategic decision-making and enhance the overall guest experience. Key Responsibilities: Utilize advanced data analytics tools, including Google Analytics, to gather and analyze data related to website traffic, user behavior, and campaign performance. Develop comprehensive dashboards and reports that provide actionable insights to stakeholders across the organization. Collaborate with marketing, IT, and business intelligence teams to define KPIs, track performance metrics, and identify areas for improvement. Lead the implementation and optimization of digital marketing technologies, ensuring seamless integration with existing systems. Stay informed about industry trends and best practices in web analytics, data visualization, and digital marketing technology. Drive innovation by proposing new features, functionalities, and strategies to enhance our digital marketing ecosystem. Qualifications: Bachelor's degree in Marketing, Business, Computer Science, or a related field. Proven experience 5+ years in a product management role with a focus on data analytics and digital marketing. Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms. Strong understanding of web development technologies (HTML, CSS, JavaScript) and content management systems (CMS). Excellent communication and collaboration skills, with the ability to translate technical concepts into actionable insights for non-technical stakeholders. Prior experience in the hospitality or gaming industry is preferred. Must be based in Las Vegas, NV.