OPPORTUNITY TO WORK FOR A BUSINESS THAT WAS VOTED A SAN FRANCISCO BAY AREA TOP WORKPLACE! PPC DIGITAL ADVERTISING SPECIALIST JOB SUMMARY If you are looking to take your career to the next level with an outstanding company, look no further! Jazz Home Services is looking for a driven individual with 2+ years of experience to take on the role of PPC Digital Advertising Specialist based out of our Pleasanton, CA location. Jazz Home Services is a premier provider of heating, cooling and plumbing services across the Bay Area. Our company provides an excellent work environment and is passionate in its dedication to achievement with the utmost emphasis on building excellent customer relationships. We place an enormous value on the welfare and commitment of our employees as well as the superior level of service they provide to our customers. Working at Jazz Home Services is like working with your friends and family - we take great care of our staff and treat everyone with mutual respect and kindness. We are looking for career-oriented, honest and hardworking people to join our expanding team. We pride ourselves on the commitment to provide our customers the utmost quality workmanship and service - that is and ALWAYS will be our #1 goal.
Jazz Home Services is seeking a creative, self-driven individual responsible for the development and delivery of online paid advertising campaigns. The PPC Digital Advertising Specialist will use a mix of creative and analytical strategies to target specific audiences and earn the best possible return on investment from various paid marketing platforms. This position is provided with the support of a dynamic team, a large client database, state of the art equipment and a performance driven management team that believes in doing things the right way, not the easy way.
BENEFITS people ENJOY while working here: 100% Paid employee healthcare benefits options available (medical, dental, vision)401k Savings Plan Paid vacation/sick/holiday time off Paid Training & Development programs to help YOU grow Consistent and reliable full-time, year-round work Bonus and commission incentives (for select roles) Company-issued phone and tablet (for select roles) Use of new, clean, fully stocked trucks and gas card (for select roles) Company uniform (for select roles) Boots allowance (for select roles) Tool program (for select roles) Fully stocked warehouse (for select roles) A FUN work environment! RESPONSIBILITIES OF A PPC DIGITAL ADVERTISING SPECIALIST Demonstrates our core values every single day: Service, Teamwork, Integrity, and Quality. Plans, develops, executes and manages PPC campaigns across a variety of channels to drive traffic, conversions, and revenue Utilizes all analytic tools necessary such as SEO software, Google Analytics, and Google Ads Manager to make informed decisions on all web and digital advertising strategies Conducts keyword research, competitive analysis, and audience research to enhance campaign strategy and targeting Conducts keyword research and management to optimize bids (adds PPC keywords and negative keywords) Optimizes bidding at keyword, placement, device, geographic, demographic, and other levels Performs daily account management of PPC campaigns (reviews expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintains Quality Score, impression share and other important metrics) Writes engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates Monitors, evaluates, and presents the performance of campaigns by generating weekly and monthly performance reports analyzing trends, goals, opportunities, and other key performance indicators, and makes recommendations for improvement Works collaboratively with internal team to ensure the successful execution of campaigns Stays up-to-date on industry trends, developments, and changes to search engine algorithms to ensure campaign strategies are aligned with best practices and recommendations *The company reserves the right to add or change duties as needed
QUALIFICATIONS OF A PPC DIGITAL ADVERTISING SPECIALIST B.S. in Marketing, Business, Communications, Computer Science, Information Technology, or any technology-related field 2+ years of experience in search engine marketing, including managing paid search campaigns Proficient in Google Ads, Bing Ads, Google Analytics, Facebook Business and other relevant digital marketing tools Certifications in Google Ads, Bing Ads, and other relevant digital marketing tools are a plus. Functional experience with all channels of Social Media Knowledge of performance marketing channels outside of paid search is a plus Webflow experience preferred due to current website structure Experience with Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver), HTML, and CSS a plus Advanced knowledge of Microsoft Office Excellent verbal/written communication and presentation skills A highly motivated, flexible, fast and capable learner who has a passion for digital marketing Highly organized and process driven with exceptional follow-through abilities Works well independently and in a team environment with positive attitude to contribute new ideas Ability to cope with pressure, multiple tasks, deadlines and rapidly changing priorities Strong attention to detail Research and problem-solving skills Strong analytical skills and ability to interpret data to make informed decisions and recommendations. Must be able to pass background check and drug screen Must be authorized to work in the United States PHYSICAL REQUIREMENTS OF A PPC DIGITAL ADVERTISING SPECIALIST Must be able to sit for long periods of time using office equipment and computers Occasionally lift up to 20 lbs
While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted. We wish you the best of luck with your job hunt! Jazz Home Services is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Job Type: Full-time
Salary: $75,000 - $100,000 per year
Schedule: Dayshift
Supplemental Pay Types: Bonus Pay
License/Certification: N/A
Work Location: In Office - Pleasanton, California
