MARKETINGWhat We DoWe deliver the most innovative gaming experiences possible to players across the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.What You'll DoEpic Games is looking to add an experienced performance marketing leader to its cross-product Paid Media team. We're looking for a Paid Media Manager who is a builder and problem-solver, ready to tackle new challenges by creating solutions that have never been done before in the User Acquisition industry. The ideal candidate knows the advertising ecosystem deeply enough to take full advantage of all its tools and strengths and to innovate at scale. In this role, you will develop media strategy for one or more of Epic's first-party titles, working with marketing, creative, analytics, and product teams to drive growth and improved engagement through paid and organic channels.In this role, you willLead paid media campaign strategy across PC, mobile, PlayStation, Xbox, and Switch that must comply with privacy-first measurement and attributionCollaborate with game, marketing teams, and senior leadership to build out marketing plans and media campaigns for key initiativesPresent reports to senior leadership, including learnings and outcomes of media spendMentor paid media managers in campaign execution excellenceSpearhead new ways of problem-solving for growth and retention using quantitative and creative methodsBuild relationships with ad partners--including a hands-on approach, working with partners to test new things and push what is possiblePartner with engineers and analysts to understand and improve in-house systems for reporting and programmatic optimizationWhat we're looking forManager-level experience in digital media, preferably within the games industry across PC, mobile, and console verticals with an excess of 2 years of directly relevant experienceExperience running and setting up global campaigns, including operations, insights, and optimization based on different countries and culturesDemonstrated ability to communicate performance to a diverse internal audience of executives, creatives, and engineers; with clarity and data accuracyExperience building teams and working independentlyFull understanding of UA attribution: how it works, attribution logic/models, all types of fraud, and data privacyHave pioneered new products and optimization methods with ad partnersExperience designing, running, and reporting creative testsExperience doing UA worldwide, knowing the channel, creative, and bidding nuances of each major regionExpert in Excel, Tableau; SQL and query skills is a bonusMore bonus points if you have designed and built an automated solution that made a significant impact on company KPIsEPIC JOB + EPIC BENEFITS = EPIC LIFEOur intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.
