Overview
The Women's Business Development Council (WBDC) is seeking a small business marketing expert to
serve as its part-time Marketing Business Advisor.
The Business Advisor has a multi-faceted role within the Client Services Team. They are responsible
for developing and delivering relevant, cutting-edge, quality entrepreneurial programs and services
focused on all aspects of Marketing to WBDC clients to achieve optimal economic impact outcomes.
The Marketing Business Advisor will be responsible for educating clients and staff on the importance of
strategic marketing efforts for businesses of all sizes. Key knowledge areas include: Integrated
Marketing strategy, market and competitive analyses, identifying target markets, market segmentation,
consumer trends/behavior , optimizing communications channels, digital media (including social
media), pricing, etc.
This person will also be responsible for engaging clients, volunteers, and the community. This position
is a key contributor for enhancing and maintaining WBDC's strategic competitiveness as the preferred
provider of entrepreneurial training in Connecticut. The Marketing Business Advisor will report to
WBDC's East Region Program Manager.
This is a hybrid, part time role, with the hours of 9:00 – 5:00 on Tuesday, Wednesday and Thursday. At
least two of the days will be worked from one of our offices, and the third day can be done remotely.
Occasionally, evening or weekend work may be required. Travel around the state and to our offices in
Stamford, Waterbury, New Haven, Hartford and New London, as well as other locations across
Connecticut, will be required on a regular basis. The salary range for the role is $45-50/hour.
Duties and Responsibilities Develop, enhance, and deliver WBDC's multi-tiered Marketing program; recruit guest speakers and advisors; counsel and guide clients on Marketing topics and strategy; advocate and
encourage business and marketing plan development; review business and marketing plans
and provide clients with constructive, actionable feedback Enhance and deliver WBDC entrepreneurial Marketing programming through live and on- demand training and one-on-one business advising Counsel and assist clients on all aspects of launching and/or scaling a small business using available Marketing tools, e.g., website, emails, social media, advertising, POS, etc. Enhance existing offerings and develop new programs to address changing client needs and economic conditions for new and established business owners Develop/maintain working knowledge of micro enterprise and small business programs in Connecticut and nationally Develop/maintain a working knowledge of latest tools available to provide entrepreneurs with enhanced Marketing opportunities to build their businesses cost effectively Assist Program Team with WBDC's grant programs, including providing pre- and post-funding technical assistance and reporting Follow-up with clients after classes, grant applications and advising, to boost client engagement and collect outcomes Complete required data for compliance on a timely basis, within 48 hours after each class/ counseling session; collect client evaluations and testimonials; contribute to client success
stories Develop and maintain relationships with community partners Engage Marketing programmatic volunteers; develop and maintain relationships with volunteers, including vetting volunteer instructors, counselors, and advisors; work with team to
ensure seamless tracking and reporting
Maintain confidentiality and professionalism in all client interactions Represent and assist at WBDC programs and events Represent WBDC at partner events and meetings Other duties as assigned Qualifications
• Bachelor's Degree in business, marketing, or relevant field; Master's in Business Administration or
related field preferred
Minimum 8 years professional experience in the fields of small business management, marketing, economic development, or micro-enterprise, with experience delivering training and
counseling/coaching to small business owners strongly preferred
Marketing experience in a variety of fields Knowledge of current marketing trends and best practices Experience in community outreach Experience working with diverse communities or underserved populations Excellent communication, writing, organizational and decision-making skills Excellent presentation/public speaking skills to small groups in person and virtually Proficiency with Microsoft Word, PowerPoint, Excel and Outlook Sensitive to the needs of a diverse client base Availability to work occasional evenings and/or weekends as needed Fluency in English required, Spanish a plus Must have own transportation as this position requires travel between locations
About Us
Headquartered in Stamford with regional offices in New Haven, Waterbury, Hartford and New London,
the Women's Business Development Council (WBDC) is the statewide leader of entrepreneurial
education for women. WBDC's mission is to support economic prosperity for women and strengthen
communities through entrepreneurial and financial education services that create and grow
sustainable jobs and businesses across Connecticut. WBDC educates, motivates and empowers
women to achieve economic independence and self-sufficiency. Since 1997, WBDC has educated and
trained more than 18,900 clients in all of Connecticut's 169 towns—helping women to launch, sustain
and scale over 14,000 businesses, create and maintain over 31,000 jobs in Connecticut, and access
more than $57 million in capital. Visit ctwbdc.org for more information.
How We Operate
We are a team of over 30 talented individuals who collectively deliver outstanding results through a
high level of passion and commitment.
WBDC
Please apply if you: Possess an Entrepreneurial Mindset – creative, motivated, enthusiastic, and energetic Seek to inspire and empower those around you, whether they are clients or colleagues Thrive in a fast-paced environment, and are comfortable with change Take initiative, and are willing to go above and beyond to achieve results Are highly detailed, and demonstrate a sense of urgency in setting and meeting deadlines Can work independently, and see the big picture while working in the day-to-day Prosper in a culture of teamwork and growth, and value collaboration Are passionate about supporting women entrepreneurs and small business owners
How to Apply
Interested candidates should email their cover letter, and resume to . Please list
WBDC MARKETING BUSINESS ADVISOR in the e-mail subject line. No phone inquiries.
Disclaimer
The statements herein are intended to describe the general nature and level of work being performed
by the employee in this position. They are not intended to be construed as an exhaustive list of all
responsibilities, duties, and skills required of a person in this position.
WBDC, Inc. Equal Employment Opportunity Statement
WBDC is committed to creating a diverse environment and is proud to be an equal opportunity
employer. We welcome qualified applicants to receive consideration for employment without regard to
race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics,
disability, age, or veteran status.
WBDC
