Company Description About Playtech Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,000 employees across 20 countries.Playtech is the gambling industry's leading technology company delivering business intelligence-driven gambling software, services, content, and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. Read more about who we are and what we do here: www.playtech.com & www.playtechpeople.comHere at Playtech, we genuinely believe that people are our biggest asset. Diverse thoughts, experiences, and individual characteristics enrich our work environment and lead to better business decisions. Recognizing differences and ensuring our processes are transparent is the core of Playtech's overall commitment to responsible business practices.Ready to level up your career?Playtech's Casino unit is looking for a highly experienced Senior Casino Campaign Manager to join our dynamic team.The ideal candidate will have a strong background in casino marketing, be fluent in CRM tools, and possess exceptional client-facing skills. This role reports directly to the Head of Casino and will manage a CRM team made up of a Lead CRM Manager and two CRM Managers, working closely with the Business Intelligence and commercial teams.Job DescriptionYour influential mission. You will...Campaign Strategy and Execution:Develop and implement a strategic campaign calendar for all accounts, ensuring alignment with overall business objectivesIdeate, design, and execute comprehensive campaigns, including bonuses and ROI analysisOptimize campaign performance through data-driven insights and continuous improvementOwn all feature usage of all Playtech Casino Marketing toolsWork with the commercial team and their licensees to ensure Playtech is prominent in their promotional calendarsTeam Management:Lead and manage a CRM team consisting of a Lead CRM Manager and two CRM ManagersProvide training and development opportunities to enhance the skills and capabilities of the CRM teamDelegate tasks and responsibilities based on team members' skills, expertise, and workload capacityCollaboration and Coordination:Coordinate with internal teams such as Business Intelligence and the commercial team to ensure alignment on campaign objectives and deliverablesConduct briefings and ensure the accurate translation of strategic goals into compelling promotional materialsWork with Playtech Content Units to identify key content to be promoted during high seasonal activity eventsWork with the Casino Product Team to identify gaps in the current product offering and offer improvements to existing products from both front end and back end perspectivesWork with internal Marketing teams to create micro-sites and other marketing materials for all key marketing campaignsPerformance Monitoring and Reporting:Monitor overall campaign performance and key database metrics, proposing improvements as neededAnalyze market and competitor activities, reporting findings to inform strategic decisionsPrepare regular reports on campaign performance, providing insights and recommendations for improvementIdentify key licensee drop-offs and identify ways to re-activate their usage of Playtech featuresClient Engagement:Ensure campaign quality and proofreading to maintain high standardsBring fresh ideas to enhance client engagement and customer retention strategiesInvolve in Quarterly Client discussions to review and discuss past campaign performance and upcoming campaignsQualificationsComponents for success. You have...Minimum of 4 years of experience in casino marketing, preferably within the online or crypto casino industryProven experience in campaign management and CRM toolsStrong analytical and data skills with the ability to manage budgets.Excellent English communication skills, both written and spokenTeam leadership experience, with the ability to inspire and develop team membersAbility to work collaboratively across multiple teams and departmentsThrive in a culture that values...Global scope and inclusive working environmentConstant learning and development opportunitiesAbility to contribute to common successActive lifestyle and mental well-beingProfessional and relaxing environmentVibrant and youthful working environment100% remote workOpportunity to join sister company's events and occasionally work at the local officeAdditional InformationCASINO UNITCasino products are the flagship of Playtech's products, offering an industry-leading selection of online games together with a state-of-the-art platform for seamless integration with our business customers' websites. We ensure to deliver a thrilling web experience content library that includes a slot, table/card, fixed odds games, and more. Some of the movie and entertainment brands we have collaborated with, include DC, MGM, and NBC Universal. Casino Unit is represented in the following locations: Estonia, Bulgaria, and Ukraine and includes aroundPlaytech is an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work.
