Sr Manager, Marketing – Segment Strategy – Florida/Annual Pass

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You'll learn more about this during the recruitment process.JOB SUMMARY:Combine deep knowledge of segment performance, market dynamics, and marketing activities with empirical evidence, insights and learnings to enable Segment Leadership and Executive leadership to make better and faster decisions to increase total FL/AP sales, attendance, room nights and revenue for Universal Orlando.MAJOR RESPONSIBILITIES:Enable the FL/AP team to increase data-driven decision making, using reports and analysis to identify and foresee segment-level challenges, break down challenges into analytics objectives, and translate findings into business recommendations.Conduct analysis of competitive, market performance, and trends relevant to destination strategies, products and services in order to identify strategic opportunities for growth. Proactively analyze and synthesize segment data, performance, forecasting and budgets into business recommendations.Support trimester planning through development and monitoring of segment learning plan.Function as key liaison between the FL/AP Pod and the Analytics Center of Excellence, prioritize and fulfill analytics requestsUnderstands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.Performs other duties as assigned.EDUCATION: MBA or post-graduate degree preferred. Bachelor's Degree or equivalent in Business or related field of studyEXPERIENCE:7+ years of marketing or advertising experience preferably in the travel, entertainment or tourism industryStrong analytical skills, proficiency working with data, analyzing information and report findings.In-depth understanding of consumer and brand research.Excellent verbal, written and presentation skills.Cross-functional experience and the ability to thrive in a fast-paced, complex and highly collaborative environment.Must be energetic self-motivated, a quick learner and demonstrate a strong personal desire to achieve results.Extremely detail oriented and resourceful, ability to work independently.Your talent, skills and experience will be rewarded with a competitive compensation package.Universal Orlando Resort.Here you can.Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2024 Universal Studios. All rights reserved. EOE