The Marketing Manager collaborates with the Marketing and Communications Directors and other departments to bring the Y brand vision to life through creative, innovative campaigns that drive revenue and build awareness. Following Y-USA brand guidelines, the marketing manager assists in designing print, digital, and video collateral for the entire organization and guides the effort to visually represent the Y as a leading non-profit.
Design, produces and distributes marketing materials and program information (day-to-day graphics for flyers, invitations, billboards, advertisements, and social media) to promote YMCA programs in accordance with a marketing plan and YMCA brand strategy and style guidelines. Works with Director of Marketing to conceptualize and develop marketing campaigns. Monitors brand compliance in all print, digital and video communications. Proofs and approves any staff-created flyers or collateral. Manages multiple, varied projects with complex timelines and production schedules. May perform proofreading as well as some copywriting/editing of YMCA materials. Can work within well- established brand guidelines ensuring fidelity, look and feel, as well as creative ways to share the message. Works to ensure that all demographics are represented. Manages social media accounts. Posts social media ads to specialized markets, track performance, and adjusts when necessary. Posts programs photos following the marketing calendar. Assists in providing training for all staff in online brand cohesion software and social media manager. At minimum, degree progress or equivalent experience in marketing, communications, or graphic design Proficient in Adobe Suite, Canva/Marq, Social Media, SEO Proficient in Microsoft Office Excellent oral and written communication skills. Detail-oriented with problem solving skills. Demonstrated experience setting and managing priorities Demonstrates an active willingness to learn and grow; accepts constructive criticism; works cooperatively as a team member Ability to pass and obtain FBI Background check and fingerprint clearance 100% off Childcare programming
Employee & Employer Retirement Contribution Options Professional Development Assistance
USD $18.05 - USD $22.57 /Hr.
