Job description Head of Consumer (B2C) Marketing DUOS is looking for a consumer marketing expert to join our rapidly growing company. The ideal candidate is passionate about driving results and knows how to apply strong analytical skills and a test-and-learn mindset in an early stage startup environment.
About DUOSAt DUOS, we are driven by the spirit of innovation and compassion. Together, we dream of a future where aging is not just about adding years to life, but life to those years.
We are a digital healthcare services company that integrates an otherwise fragmented network of government programs and insurance benefits into an accessible, unified platform that ensures equitable access to social needs services and preventative care that individuals would have otherwise foregone.
About the Head of Consumer (B2C) MarketingResponsibilitiesDevelop and nurture a culture of testing and experimentation to innovate on how we drive member acquisition and retentionBuild out our marketing data and reporting infrastructure to ensure a strong analytic foundation to support data-driven decision making and campaign optimizationDevelop and execute a member marketing roadmap that aligns with our corporate strategy and goalsOptimize our end-to-end member acquisition funnel across all channels (e.g. digital, print, community outreach, etc.) with full accountability for budgeting, forecasting and resultsOversee end-to-end campaign development, including upfront creative strategy, copywriting, and asset developmentPartner seamlessly with our Product and Growth teams to ensure brand consistency and a seamless member experienceLead the integration and management of all member marketing-related partners, including agencies, freelancers, consultants and vendors, as applicableMust-Have Qualifications10+ years of relevant functional experienceTrack record of exceeding user acquisition and retention goalsExperience in a high growth start-up environment and navigating changeStrong understanding of and bias for the quantitative side of consumer marketing and experience using data to drive campaign optimizationWillingness to lead the function as a player-coach while engaging cross-functional partners effectivelyBias for action, goes after 'jump balls'Passion for our mission of supporting older adults through the aging journeyExperience implementing new marketing campaign management tools and/or related platforms.Nice-To-Have QualificationsExperience operating in a B2B2C business modelExperience in digital healthcareUnderstanding of the Medicare landscape and payer economicsAdditional Job DetailsThis is a full-time, exempt position.This role is based remotely and may entail infrequent (quarterly or less) travel.Expected base salary range of $135K-$190K, based on experience and skillsAdditional total compensation includes company equity, comprehensive health benefits, and flexible remote work environment.Please mention the word **EFFICACIOUS** and tag RMTA3LjE3OC4yMDAuMjE0 when applying to show you read the job post completely (#RMTA3LjE3OC4yMDAuMjE0). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
