Marketing Specialist Job no: 538477
Work type: Staff
Location: Monterey Bay
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Probationary, Full Time Classification: Public Affairs/Communications Specialist III -Exempt
Hours: Full-time / 40 hours per week
FLSA: Exempt Anticipated Hiring Salary Range: $5,702 to $5,835* mo.
CSU Salary Schedule
*CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs. Priority Screening Date: The Priority Screening Date is extended to May 15, 2024
Recruitment Status: Open Until Filled ABOUT CSUMB
California State University, Monterey Bay is a mid-sized university in California's Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement , CSUMB is part of the nation's largest four-year public university system, California State University , which educates nearly 460,000 students every year.
With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students' lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB's sustainability goal is to be carbon neutral by 2030.
The university's prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University.
As one of the 23 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean. PURPOSE :
Under the general direction of the Director of Finance and Business Operations, the incumbent will strategically plan, develop, execute and manage the marketing presence for the College of Extended Education and International Programs (EEIP). To support this effort, the incumbent develops or contributes to long-term program/department objectives, responds to requests or inquiries, serves as primary contact for the department/program, and is responsible for the day-to-day operations within the unit including providing lead work direction to staff and student assistants. ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following : Traditional Marketing Constructing comprehensive marketing plans, designing and executing final production, and analyzing return on investment (ROI) for individual programs to reach enrollment target goals. Consulting and advising programs to produce an extensive recruitment plan to generate valuable leads and completed applications. Plans, implements and manages the daily and on-going marketing for the College of Extended Education & International Programs (EEIP). Designs, writes, edits, proofreads, produces and distributes a variety of print and electronic marketing collateral including, but not limited to, brochures; catalogs; posters; e-newsletters; print, digital, and OOH advertising, etc. Develops and maintains appropriate databases and mailing lists to target students. Conducts and evaluates basic marketing research and apply appropriate statistical techniques to analyze related data on the marketing of current programs. Assists the College Program Directors and Program Developers in developing and coordinating marketing strategies to promote University self-support degree programs. Develops and maintains a working knowledge of protocols and institutional etiquette related to all programs administered on behalf of University partners. Manages approved marketing budgets. Tracks and reports on effectiveness of marketing efforts. Digital Marketing Developing and strategizing Customer Relationship Management (CRM) content and tactics to maintain consistent communication and create personalized relationships with interested students. Assessing, developing, and aligning digital presence and marketing materials with University Communication standards. Oversees and maintains web presence for all EEIP programs. In collaboration with relevant staff, actively maintains all EEIP websites with accurate information. Recommends and implements streamlined information pathways, and develops new websites (within existing content management system). Monitors and reports on web & social analytics Plans, implements, and manages the daily and on-going online advertising/PR, SEO, social media, and external web presence for EEIP. Develops and executes strategy for online advertising through paid search and relevant industry websites. Oversees EEIP presence on external websites by regularly searching, cataloging, maintaining, and promoting paid and unpaid EEIP content on relevant industry websites. Writes, designs, and submits advertisements and editorial. Communications & Public Affairs Maintains current and basic knowledge of applicable
