Marketing Researcher - WhatsApp Menlo Park, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.
You'll partner with Marketing to understand the needs of key audiences and help inform marketing programs and communications to articulate the value of WhatsApp to consumers in a way that is relevant and compelling.
Creativity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. If, you thrive in a fast paced, rigorous environment with a focus on driving impact, we would like to speak with you. Responsibilities Design and execute innovative and impactful quantitative and qualitative research, partnering with WhatsApp consumer marketing organization
Develop actionable insights and high impact deliverables that will shape marketing and communications strategy, positioning and messaging, and inform the product roadmap
Minimum Qualification 8+ years of qualitative and quantitative primary research experience
Experience independently executing full-cycle research
Product marketing research experience
Tech sector experience
Experience with Microsoft Excel, survey tools (i.e. Qualtrics), and statistics software (i.e. SPSS)
Preferred Qualification Strategy development
Data analysis
Cross functional collaboration
Sense of urgency
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