Head of Social Media
About Re:Car
Re:Car, a subsidiary of Re:Build Manufacturing, is a new company that is exploring development in the electric vehicle space.
What we are looking for:
As our Head of Social Media, you will lead our social team and report directly to the Head of Marketing, Brand and Communications. This critical role will drive interest, awareness, engagement and ultimately conversion for our audiences across all owned channels. We are seeking an expert in the space who can bring unexpected, interesting concepts, franchises, and ideas to the table and execute with the broader marketing organization.
What you get to do:
Be an idea machine. Understand our brand ethos deeply and work with the marketing org to try out ideas and concepts that break through and build awareness. Embrace a test, learn, and optimize model to keep a flywheel of content running.
Work cross functionally to develop the social media calendar and manage production with partners.
Develop and execute comprehensive social media strategies aligned with our overall brand and marketing objectives.
Lead the creation of engaging and compelling social media content, including posts, videos, graphics, and other multimedia assets.
Build and manage actionable reporting regularly. Tie reporting to business goals.
Oversee social, community and influencer for the brand, as well as a team that manages each.
Manage and grow the brand's social media communities, engaging with followers, responding to comments and messages, and fostering meaningful conversations.
Implement community management best practices and guidelines.
Identify and cultivate relationships with influencers and brand ambassadors to amplify brand reach and engagement.
Collaborate with influencers on sponsored content, partnerships, and campaigns.
What you bring to the team:
10+ years' experience
Proven experience as a Head of Social Media or in a similar role, with a strong track record of developing and executing successful social media strategies.
In-depth knowledge of social media platforms, best practices, algorithms, and trends.
Experience with social media management tools, analytics platforms, and paid social advertising.
Strong content creation and storytelling skills, with proficiency in multimedia content creation tools.
Excellent communication, interpersonal, and collaboration skills.
Data-driven mindset with the ability to analyze metrics, derive insights, and make data-driven decisions.
Leadership and team management experience, with the ability to inspire and motivate a social media team.
Must love cars! You’ll be thinking about cars all day every day, and it’s the most fun when you love cars.
Location
Hybrid, Troy, MI
We want to work with people that reflect the communities in which we operate
Re:Build Manufacturing is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
Re:Build is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at accommodations.ta@ReBuildmanufacturing.com or you may call us at 617.909.6275.
