at Agilent Technologies, Inc in Wilmington, Delaware, United States
This is your opportunity to join the Global Marketing Programs team - a high performance team that brings new products, services, and breakthrough marketing approaches into the market faster and more efficiently than ever before at Agilent Technologies. This position offers the opportunity to blend your business, creative and technical savvy to develop and manage global marketing programs for the Diagnostics and Genomics Division, to drive growth and improve our customers' experience with Agilent. This involves working across multiple functions and geographies to lead cross-functional teams in marketing program identification, development, and execution for successful promotion and revenue growth of the portfolio.
The position requires strong marketing program and campaign design skills, including an ability to understand customer needs and translate these needs into successful marketing programs and campaigns that drive revenue growth and add a new dimension to customers' interactions with Agilent.
Responsibilities:
Creating innovative marketing program strategies to gain market share for the Diagnostic and Genomic Group
Collaborating with Regional Marketing Program Managers, field and channel partners to analyze related competitive information, market and customer data; facilitate effective program development that meets multi-regional needs; ensure global efficacy of programs and to align execution
Collaborating with product managers and marketing communications professionals to develop strategic product messaging and positioning that is translated into marketing collateral, promotion and commercialization plans
Performing financial analyses and building cases for programs; Identifying target audiences and offers for a program; working with marcom to develop program plans and the appropriate Marcom mix; define content requirements for programs
Measuring and evaluating the short- and long-term impacts and return on investment of programs. Implementing corrective actions and continuous improvement of program strategy & design, as the need arises
Qualifications
Bachelor's or Master's Degree in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent
Post-graduate, certification, and/or license may be required
8+ years experience for entry to this level
5+ years of demonstrated results in a marketing, sales, or business development role
Experience developing B2B marketing programs and campaigns to drive demand for new and existing products targeting scientists/labs performing genomic or diagnostic testing
Proven results orientation, including developing fact-driven, business goal focused plans that align with strategic objectives
Effective project management and interpersonal skills
Clear and compelling writing skills; strong oral communication skills; strong content presentation skills
Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix
Strong initiative and creativity
Proven track record to understand the needs and buying influences of a scientific target audience
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Option to Work RemoteYes
Travel RequiredOccasional
ShiftDay
DurationNo End Date
Job FunctionMarketing
Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.
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