Vp Of Brand Marketing

Vp Of Brand Marketing
Company:

(Confidential)


Vp Of Brand Marketing

Details of the offer

As Toptals VP of Brand Marketing you will play a key role in shaping the brand of Toptal and ensuring that our vision of being the greatest talent company in the world is visible in everything we do. As a dynamic leader who sets high quality standards, you will ensure that the principles Toptal stands for are effectively communicated to all relevant audiences. You will be the authority, curator and decision maker when it comes to all aspects of the brand at Toptal.

In this role, you will work collaboratively with a team of senior leaders who will rely on you as the curator for all work output related to the Toptal brand. Public Relations, Events, Design, Content, Enterprise and Growth will all be functions that will count on you for your expertise and guidance.

As the leader of a multi:function team, which also includes responsibility for Publications, Events and Content Strategy, you will build a sense of cohesion and ensure there are sufficient processes in place for adherence to defined brand standards. The development and delivery of training, and implementation of systems to instill accountability, will be a large part of the position in order to ensure compliance with brand standards.

Your creativity, judgment, and extreme attention to detail will be the most critical factors for success in this role. While its important that you build and maintain processes for all teams to adhere to, were seeking to hire the person who will be the gatekeeper for quality at Toptal. You will be pushing the limits of what people believe is possible in regards to quality, and consistently upleveling them.

This is a remote position that can be done from anywhere. Resumes and communication must be submitted in English.

Responsibilities:
Develop, refine and ensure frameworks, processes and policies related to brand are adhered to, and hold members of the organization strictly accountable.
Partner with other Toptal functions including Public Relations, Events, Design, Content, Enterprise and Growth to fill their needs for content, images and video.
Establish clear guidelines for brand identity and ensure brand consistency across all outlets.
Ensure the quality and effectiveness of brand content.
Build and effectively manage the senior leadership team for the Brand Marketing function.
Ensure consistent strategic and tactical alignment throughout your team by establishing ambitious Objectives and Key Results (OKRs) for the brand function.
Establish required levels of competency and governance processes to ensure others can operate independently, while adhering to your strict standards for quality.
Drive and push the limits of creativity with everyone in the organization, ensuring that were always challenging the upper limits of what we can do to amplify our brand and embark on forward:thinking marketing campaigns.
In the first week you will:
Onboard and integrate into Toptal.
Rapidly begin learning about Toptals history, culture, and vision.
Meet with leadership from all Brand Marketing teams.
Meet with key executives to understand their perceptions of Toptal Brand and its importance to their success.
Understand the fundamentals of Toptals Brand Marketing operations and what sets us apart.
Learn about the Objectives and Key Results (OKRs) and goals that have been set forth for your function.
In the first month you will:
Meet with other Executive Leadership Team members to obtain an overview of our business, team structures and needs.
Refine the OKRs, and associated roadmaps for the brand marketing function, with your senior leadership team.
Work with Toptals CEO to understand the initiatives and relationships that are key to your success.
In the first three months you will:
Build and begin executing upon frameworks, policies and processes to meet strategic objectives and ensure quality.
Perform a comprehensive quality audit to reveal gaps in brand adherence.
Work with analytics to define/solidify perform

Requirements

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