Vice President Of Marketing

Vice President Of Marketing

Wps Health Solutions

Vice President Of Marketing

Details of the offer

Vice President Marketing
Who We Are
WPS Health Solutions is a leading not-for-profit health insurer and health claims processor headquartered in Wisconsin. We service active-duty and retired military personnel, seniors, individuals, small businesses, and families in Wisconsin, across the U.S., and around the world. Learn more!
Recently, WPS received a World's Most Ethical Company® award for the 10th year in a row-2019 Most Ethical Companies Announcement.
This role requires a strategic executive for our award-winning Marketing team, oversee the implementation of WPS Health Solutions? marketing strategy for both internal employees and external customers, prospects, potential employees, partners, and the communities we serve. Manage all internal and external WPS marketing activities such as public relations, social media, events, and media. Will serve as a liaison to other WPS teams to provide marketing alignment and consistency across the company. It is important to WPS and our team to hold true to our corporate values, but to also enjoy our work environment and colleagues. This Vice President role will have a unique opportunity to capture our rich history, leading position in the markets we serve, and world class service to positively communicate with our employees, customers, and business communities.
Our Values
Our corporate values reflect the core of who we are and how we conduct business every day:Customer Focused,Individual Responsibility,Mutual Respect, andDriven and Passionate. Find out more about our core values. Learn More!

In this role, you will:
Provide strategic direction to our marketing team, supporting and guiding the implementation of a comprehensive marketing strategy for our three current lines of business, Health Insurance, Military and Veteran Health, and Government Health Administration. This strategy will encompass a number of areas:
Leverage WPS Health Solutions? frontline access to customers and its employees to create effective content that educates, provides perspective, and increases conversation.
Identify and engage partners, influencers, and surrogates to publicly support WPS Health Solutions and validate its position as a leader in health services.
Continuing to improve our marketing with for veteran healthcare services, senior healthcare services, and family health and wellness.
Develop marketing strategies for internal employees, current customers, prospective customers, prime contractor, and the government.

This role could be a good fit if you:
Have passion for leading, developing, coaching, and mentoring marketing staff at various stages of their careers.
Are interested in developing a cultural mindset of continuous improvement and excellence.
Want work to elevate and influence culture to enhance sales and marketing acceptance for both WPS employees and the public.
Are prepared to develop metrics and reporting systems to effectively monitor departmental continuous improvement progress.
Have experience developing and/or overseeing multi-million-dollar departmental budget, contracts, and agreements, as well as marketing accounts payable and Costpoint procurement approvals.
Provide oversite and strategy to all aspects of marketing, both strategic and tactical to add value for customers and employees and improve business results.
Are prepared to optimize marketing techniques for WPS branding including; recognition, health, loyalty, trust for community and customers alike.
Have experience work closely with Legal and Regulatory Departments on marketing documents for corporations, including assisting in the creation of large documents and service agreements related to new business ventures.
Provide vision from conception for campaigns for both internal and external marketing.
Want to develop cultural mindset of continuous improvement corporately.
Direct and manage high-dollar vendors.

You?ll benefit from this experience by:
Working in a newly strategic, growing, and evolving marketing team.
Leading a team of hardworking marketing and creative specialists with diverse backgrounds and skillsets.
Creating marketing strategies to inform, engage, and educate about services that we provide to our customers, both internal and external.
Creating marketing strategies to inform the public on WPS Health Solutions? activities and achievements.
Working for a company that is highly involved in supporting our military personnel, veterans, and military families.
Helping to grow WPS Health solutions brand recognition for our 3 distinct business lines; Health Insurance, Military and Veteran Health, and Government Health Administration

You should have:
Bachelor?s degree in Marketing, Business, or Insurance OR equivalent post-high school education and/or work-related experience
Preferred - Master?s degree in Marketing, Business, or related field

10 years in a comparable role with progressive responsibility, including
5 years of experience managing creative staff and a history of jobs with increasing responsibilities
5 years of experience in marketing analytics, budgeting, time management, project management, and communicating plans
5 years in a leadership role, including evaluating employee performance

We also prefer:
Strong cross-functional facilitation skills.
Experience working with the press, handling crisis planning and communication, and being quick on your feet!
Experience working in environments that service government contracts, within the health care or insurance arena, or with the military.
A strong, innovative mindset with experience driving change and creating efficient, reliable processes that scale, and a passion for continuous improvement effort.

Health and dental insurance start onDAY 1
Vision insurance
401k (WPS matches dollar for dollar up to6%of pay)
Eligible for our Bonus Program with a prorated payout in the spring
Flexible spending account, health savings account, short & long-term disability, paid time off, & more

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