Vice President/Head Of Marketing

Vice President/Head Of Marketing


Vice President/Head Of Marketing

Details of the offer

The Head of Marketing will have overall responsibility for all facets of Marketing and will craft the Companys marketing strategy, and lead execution to drive profitable growth. You will lead a multi:faceted marketing organization including demand generation, email and digital marketing, content marketing, PR, events, social media, website and marketing operations. You will work closely with Sales, Product, Product Marketing, Engineering and Data Science to fulfill the Companys strategy and deliver Operating plan goals including revenue and profit.

Core responsibilities:

Utilize detailed understanding of buyers journey and marketing funnel stages to execute high performing B2B Demand Generation campaigns including Enterprise Account:Based Marketing programs. Support revenue and sales ARR targets across product lines
Create and oversee lifecycle marketing, including but not limited prospect and customer email drip campaigns.
Work with SMEs to oversee thought leadership strategies and content development to drive both brand awareness and lead generation
Work with Sales to develop overall trade show strategy to support awareness and lead generation. Plan and execute SparkPosts owned thought leadership:based industry event (OptIn) as well as planning and participating in other venues
Collaborate with Product, Product Marketing and Sales to plan and execute new product launches
Measure performance of all aspects of marketing while constantly experimenting to improve and optimize performance across all channels for example: SEO, SEM, social media
Lead a cross functional team to continuously optimize our website
Support channel growth with partner/channel marketing programs
Provide executive:level transparency of demand generation and marketing results in weekly, monthly and quarterly views.
Accountability and responsibility managing a multi:million marketing budget including program spend, third:party agencies, freelancers and contractors.
Specify and incorporate relevant tools and marketing technology stack to achieve goals
Skills and Qualifications:

Minimum 10 years proven experience as a business to business marketing leader.
3+ year successful experience growing ARR in a marketing technology, marketing analytics, data products or software company with significant six and seven figure ASP.
Successful track record in a high:growth, entrepreneurial, and action:oriented culture
Experience developing a comprehensive marketing strategy, as well as the demonstrated ability to plan, lead and manage execution
Ability to forecast the marketing funnel, and ensure demand campaigns are measured and optimized to align with sales, budget, and marketing targets
Experience implementing Account Based Marketing strategies in an enterprise B2B environment.
Methods, challenges and use of multi:channel attribution measurement
Strong discipline of data and insight driven management and decision making for ROI focused execution
Ability to present results in consumable formats, including dashboards, reports and data visualizations. Solid competence with Excel
Familiarity with marketing technology and tools for implementing in, and measuring all relevant digital marketing channels including: Bizible, Salesforce, Marketo, Hootsuite, Moz, Google Amp, WordPress, Optimizely and similar
Proven ability to lead, develop and manage a team of direct reports
College degree required. MBA a plus
Highest quality communication and cross: functional collaboration skills
Email industry, marketing services or analytics experience desirable

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