Svp, Account Planner

Svp, Account Planner
Company:

(Confidential)


Place:

New York


Area:

Advertising

Svp, Account Planner

Details of the offer

Responsibilities Uncovers customer insights and identifies strategic opportunities based on these insights
Identifies key customer insights from existing data and translates into relevant programs
Perseveres in nurturing and championing the big creative idea
Participates in brainstorm sessions that result in areas of opportunity for the brand, concept development for new products, holistic marketing ideas and innovative ways to reach patients, consumers or healthcare professionals
Designs and manages research projects. Analyzes qualitative and quantitative research results for agency and client needs, such as copy test results, MRI data, segmentation studies and consumer communications checks
Utilizes proprietary and secondary research to identify and assess target characteristics and needs, strength of competition, and identifies cultural attitudes and behaviors toward brands
Develops questionnInstitutees (sample selection, data collection, analysis and report writing)
Uses quantitative and qualitative data to unearth consumer insights and drive client decisions
Optimizes the impact of customer insights in program development by inspiring and partnering with creatives
Creates demand for Account Plannings contributions by demonstrating its impact on the brand and team
Qualifications and Experience
7:10 years of Account Planning experience within an advertising agency
Experience within healthcare advertising, relationship marketing and/or interactive advertising is a plus
An interest in bringing new ideas to the table beyond the day to day brand strategy and communication planning
Capable of building relationships with clients at a senior level and the ability to build their trust to help to navigate their thinking
Expert in both qualitative and quantitative research methods
Driven by a desire to dig beneath the surface to uncover insights
Ability to turn knowledge of how a target thinks into insights/ideas
Passion for the target, the brand, and for developing great advertising
An intuitive ability to understand consumers
Strong team player with the ability to challenge the team
An avid follower of how marketing and advertising are evolving
An ability to work with creative teams to help them understand an insight and translate it into on strategy creative
Exceptional writing, communication and persuasive skills
Bachelor of Arts or Sciences. MBA or Masters is a plus


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