Strategic Planning Director : Vp

Strategic Planning Director : Vp
Company:

(Confidential)


Place:

New Jersey


Area:

Advertising

Strategic Planning Director : Vp

Details of the offer

The Strategic Planning Director:VP is responsible for serving as strategic lead on multiple, large and small accounts in addition to new business opportunities. On their brands/new business, they are responsible for understanding the disease/market, competition and target audience insights in depth and translating those insights into actionable recommendations for brand strategy. The Strategic Planning Director:VP develops strong partnerships with account/creative team members and clients. Additionally, individuals in this role will begin to manage and mentor junior staff and develop managerial skill:sets.

ESSENTIAL FUNCTIONS

Brand Planning

Conduct insight mining and literature reviews, take part in market research, provide input into discussion guides, draw conclusions from information obtained

Moderate and design Workshops

Design and facilitate internal workshops and client workshops.

New Business

Conduct physician interviews, craft the story, present at new business pitched

JOB DUTIES and RESPONSIBILITIES

Demonstrate understanding of pharmaceutical brand marketing and promotional strategy Customer insight mining skills; designing, conducting and analyzing research Serve as consultant for clients on qual/quant research design, methodology and results Strategic leadership on all aspects of existing business on multiple, large and small accounts Lead brand and creative strategy development (eg positioning, targeting, creative brief) Strategic leadership on all aspects of new business pitch preparation Crafts well written insight/strategy presentations for new/existing business; ability to analyze, crystalize and story:tell New business pitch attendance; demonstrates strong oral communication and presentation skills Lead the design and facilitation of client workshops (eg positioning workshops) Showcase strategic value to clients and build relationships Begin to informally and formally manage and mentor junior staff : and develop managerial skills Strong multi:tasking, time management and organizational skills

Qualifications

EDUCATION

DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED

Bachelors Required

Advanced Degree Preferred

LICENSES and CERTIFICATIONS

N/A

EXPERIENCE

MIN YEARS AREA OF EXPERIENCE REQUIRED/PREFERRED

10 years Pharma Industry (Marketing, Advertising, Market Research, Consulting) Preferred

KNOWLEDGE and SKILLS

Proficiency in Microsoft Word, Excel, PowerPoint

Social Listening

COMPETENCIES

Ability to establish an effective demeanor and communication to influence ones point of view

Shows the ability to communicate a vision or goal to others and lead them towards achieving it; Pushes for action and results, and wins the support and help of others

Ability to interact professionally with clients and demonstrates client focused approach to service their needs

Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions


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Area:

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