Sr. Digital

Sr. Digital
Company:

Amazon Web Services, Inc.


Place:

New York


Area:

Advertising

Sr. Digital

Details of the offer

Bachelor's Degree
5+ years of experience in product or program management, product marketing, business development or technology
Experience with end to end product delivery
Experience with feature delivery and tradeoffs of a product
Experience overseeing roadmap strategy and definition
7+ years? experience in building, executing, and meeting/exceeding business goals via digital promotional campaigns: e.g. email, web banner, social media, web page
Bachelor?s degree in marketing, business, communication, computer science, or any field of study or 10+ years of marketing experience.
5+ years of experience with analytical tools (e.g. Adobe Analytics, Google Analytics etc.) and ability to dive deep into metrics and reporting

Amazon Web Services (AWS) Product Marketing team is looking for an experienced Digital Marketing leader to own the end to end digital marketing strategy for driving Service awareness and Adoption campaigns. This particular role is responsible for driving our Developer focused services like Containers, Serverless, Mobile.
The Senior Digital Product Marketing Manager will take the charge to plan, create and deliver online campaigns to educate our Decision Makers (Business and Technical) and implementer groups throughout their product adoption cycle. This role requires strategy setting, hands-on implementation, project management, data analysis, creative problem solving and customer understanding. You will also be responsible for understanding the messaging for the service and also owning the ad copy for a variety of Amazon internal (AWS website, email, AWS console) and external (Paid search, SEO, Display ads, Paid Social etc.) channels. You will be the voice of the customer and continuously improve our messaging. You are a problem solver and build mechanisms that scale not only for your business but across multiple teams. You are diligent about how our budgets are utilized and are constantly looking at areas to be prudent in our investments.
Ideal candidates are passionate about learning, testing, executing, driving awareness, adoption and retention through multi-channel digital marketing. The role will collaborate with many functional teams in AWS: product marketing, service, business intelligence, customer research, etc. You work with our finance and BI teams to raise the bar on our measurement approaches and how we build our investment models. You will also partner closely with our field marketing teams across various regions (EMEA, APAC, AMERICAS, JAPAN) to build Digital tactics that scale in specific regions. Externally, you partner with our media agencies to deliver effective media plans that scale & also work with creative agencies to build world class assets that convey our story to our customers effectively. You will also build relationships with top media vendors like Google, LinkedIn etc.
Strong preference for this role to be in Seattle, WA. Open to relocation to Seattle only from within the U.S. Open to these additional locations: Virtual ? U.S.
Responsibilities:
Understand and utilize the product messaging to write and continuously improve copy materials for ads, emails etc.
Develop the customer life cycle product adoption campaign strategy with key stakeholders
Grow adoption of AWS services by driving awareness, demand, acquisition and customer retention through multi-channel digital campaigns
Build effective awareness, acquisition, adoption and retention digital campaigns, such as email, web banner, advertising, social media.
Analyze and report on performance metrics of digital campaigns and set up test plans to improve the campaign performance
Compile learning and share best practices across teams to help achieve the most effectiveness
Collaborate across multiple teams to identify and accomplish goals
Strong execution capability with highest standards in a rapidly evolving business

Experience with email and web content management tools: Marketo, Adobe CQ, Adobe Target, etc.
Experience in Tech product marketing is a plus
Experience in setting up automated marketing experience
Experience in audience segmentation and targeting

Amazon is an Equal Opportunity Employer ? Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


Source: Jobsxl


Area:

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