Senior Product Manager, Marketing

Senior Product Manager, Marketing
Company:

(Confidential)


Senior Product Manager, Marketing

Details of the offer

Job Description Senior Product Manager, HCP Marketing : GI

OBJECTIVES:

Be responsible for designing and operationalizing Health Care Provider (HCP) strategy for Entyvio in the US. Focus on: Ownership and execution of key HCP Congresses and advocacy engagement initiatives, and designing core tactics in order to inform HCPs and drive the business.

ACCOUNTABILITIES:

Acts as the Entyvios national, regional and local congress strategy lead
Develops and pulls through core brand messaging and positioning aligned to Entyvios strategic priorities
Leads the brands congress strategy, planning and execution, including all aspects associated with defining engagement, organizing, planning and post event wrap:up
Leads the brands promotional presence at the various congresses, including booth and stand design, and sponsorships, working with a cross:functional team of stakeholders
Leads the brands virtual congress strategy and innovative congress initiatives
Acts as point for working with the global organization on global congress cooperation
Drives pre and post congress:related promotional activity (non:personal and personal)
Acts as the sales force liaison for all national and regional congress activities
Designs congress tactics, develops creative briefs for agency involvement, and assures brand execution of messaging and strategy
Identifies critical design elements for initiatives/promotions designed to inspire desired HCP behavior change
Partners with Analytics to distill insight, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics
Leads the brands Advocacy strategy, initiatives and relationships with professional HCP organizations
EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS:

Required:

Bachelors Degree
At least 6 years experience with increasing responsibilities in sales, marketing or related function
Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs
Demonstrated ability to drive cross functional alignment and lead Matrix teams.
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level
Capable of leveraging data and analytics to distill insights and drive data:based decision making
Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions
Preferred:

MBA
Experience in marketing positions at a commercial pharmaceutical organization
LICENSES/CERTIFICATIONS:

None required
PHYSICAL DEMANDS:

Able to sit for long periods at a desk
Able to read and review large quantities of printed material or online material
TRAVEL REQUIREMENTS:

Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20 travel


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