Senior Manager : Marketing And Analytics

Senior Manager : Marketing And Analytics
Company:

(Confidential)


Senior Manager : Marketing And Analytics

Details of the offer

Build and leverage commercial analytics to help us make better decisions
Analyze and leverage CRM, deal pipeline, and commercial activity data on an ongoing basis to uncover actionable insights that help grow our commercial business and continually optimize our commercial approach.
Ensure CRM is the primary tool used for customer knowledge capture by serving as the primary relationship manager with our CRM vendor and in partnership with our Head of Growth, the day:to:day CRM champion across Ginkgo.
Establish more meaningful, systematic points of ongoing interaction across a broad set of audiences to ensure were continually top:of:mind and relevant when fitting partnership opportunities arise
Build and deploy an optimized email marketing approach. Work closely with creative team members to create tailored content strategies that would appeal to a variety of prospective and customer target segments on an ongoing basis. Measure impact, learn, and adjust approach as needed.
Outside of content, recommend and implement additional ideas to help Ginkgo stay top:of:mind and increase relevance with key prospects and customers over longer customer lifecycles.
Increase Ginkgos digital presence to extend our reach, with a test:and:learn mentality
Work with creative team members to optimize our website content for commercial audiences, increasing its impact as an educational and lead generation tool.
Utilize SEO to send more people our way, ensuring that if someone is exploring synthetic biology online, Ginkgo is at the top of their search results.
Grow our LinkedIn presence by creating and distributing an ongoing calendar of relevant, timely content to peak interest and keep us top:of:mind. Leverage targeted LinkedIn ads and InMail messages to drive interest and engagement with new prospects.
Proactively manage Ginkgos LinkedIn and Twitter communities, engaging with audiences and interacting with industry influencers to increase engagement levels.
Define, assist with, and implement other marketing, strategy, and/or executional projects, as needed.
Desired Experience and Capabilities
Bachelors degree in business or related field (MBA a plus)
At least 5 years of analytically driven marketing experience and demonstrated success delivering on the priorities outlined above, OR an MBA with at least 2:3 years at a top:tier consulting firm with marketing as your focus
Experience in biology, biotech, or science:related fields a plus
Experience working in a startup environment a plus
Proven track record of leading CRM, analyzing pipeline data for actionable insights, managing and distributing content, and other facets of digital marketing
Strong analytical mindset, with an eye for creative details
High level of self:motivation, agility toward changing priorities, and ability to work in a fast:paced environment
Extremely comfortable with ambiguity, making and moving forward with recommendations with incomplete information, and creating from scratch
Ability to distill large sets of disparate information and communicate resulting insights and recommendations to relevant stakeholders in a strong presentation or narrative
Excellent organizational skills, with strong attention to detail
Impeccable oral and written communication skills
Strong collaboration and relationship:building ability across a diverse team
Enthusiasm for being a part of Ginkgos mission


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