Senior Director/Vp : Integrated Marketing Programs

Senior Director/Vp : Integrated Marketing Programs
Company:

(Confidential)


Senior Director/Vp : Integrated Marketing Programs

Details of the offer

Translate goals into effective integrated marketing strategies and campaigns for key product lines and customer segments that support the achievement of quarterly and annual goals
Closely collaborate with sales and across marketing functions, including product marketing, to ensure the development and delivery of the most effective and efficient programs across our markets
Oversee the development and execution of account:based marketing strategies and models and stay well:informed of marketing trends and best practices for potential leverage
Ensure the function scales through successful cross:collaboration and gains leverage, where possible, from whats produced in other geographies, particularly Europe and likewise proactively shares programs and lessons learned from the U.S.
Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies
Develop and manage marketing program budgets; measure and optimize marketing programs to ensure activities are effective, efficient, and deliver high ROI

Requirements

Minimum five years of marketing leadership and 10 years of integrated program/campaign experience in a high:growth technology company
Deep experience in strategy and execution across offline and digital channels for a range of targets, including existing customers and new prospects
Experience devising account:based marketing, content marketing, and communications/thought leadership programs
Proven track record of hiring, mentoring and retaining world:class marketing talent
Exceptional verbal communication skills and a clear and persuasive writing style, particularly for demand generation
Excellent operational and project management, including the ability to manage diverse projects and multiple priorities under aggressive timelines and expectations
Strong desire and experience working in a high:growth, fast:paced, entrepreneurial environment
Must be a creative, flexible, hands:on marketer with a focused ability to get the job done even in the face of time, budget, or resource constraints
Collaborate team player with great interpersonal skills and an exceptional ability to work effectively cross:functionally and with executive leadership
Strong budget management and marketing measurement skills with a track record of managing budgets, preferably, of more than 1 million annually
Bachelors degree required


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