Senior Director Marketing : Launch Planning Lead

Senior Director Marketing : Launch Planning Lead


Senior Director Marketing : Launch Planning Lead

Details of the offer

Reporting to the SVP Corporate Development, this newly created role will build the go:to:market strategy for Constellations lead pipeline program CPI:0610, with a first launch planned in myelofibrosis
How you will spend your day:
Re:shaping the therapeutic option landscape for patients living with MF
Providing leadership across all aspects of plan development for CPI:0610 commercialization
Leading prelaunch planning and execution for CPI:0610, including establishing a cross:functional brand team and driving plan development
Identifying, coordinating participation in industry events including scientific and medical meetings
Supporting cross:functional effort to develop scientific communications platform for CPI:0610
Developing and support education efforts related to the company, disease, CPI:0610 mechanism of action, and other key subjects
Building brand identity in concert with branding agency and internal cross:functional team
Driving integrated strategic and tactical plans for key customer/stakeholder segments to prepare for and support successful product launch
Leading development of health care provider campaign, omnichannel platform, and specific communication tools
Overseeing primary and secondary market research efforts (qual and quant, multiple formats) to ensure data:based decision making around brand strategy and tactics
Establishing, deepen, and maintain customer and KOL relationships in partnership with CMO, clinical operations, medical affairs/strategic customer engagement groups
Serving as a comprehensive resource for senior management with respect to CPI:0610
Collaborating with Market Access, Medical Affairs, Clinical, R and D, Technical Operations
Traveling 50 (or more on occasion) of your time
Key things about you:
You are a person who thrives in a dynamic, fast:paced, team:oriented, and collaborative environment and are excited to deliver a new, potential standard of care therapeutic option for MF patients.
You are looking for an opportunity to direct, not just play a part, and are excited about the opportunity to work across functions to deliver results.
You are a brand strategist and execution machine with hematology/oncology (ideally MPN/MF) experience, with a talent for building high:performing team
10 years of experience with oncology product commercialization, at least 5 years experience with pharmaceutical marketing
A divergent thinker interested in upsetting the status quo
Demonstrated fluency with oncology product launches, particularly oral solid (Medicare Part D) programs
Relevant professional experience in operating companies in the biopharmaceutical industry which may include marketing, sales, strategic marketing
Prior experience in hematology/oncology and MPN/MF therapeutic area is strongly preferred
Strong written and oral communication skills; ability to articulate commercial position in a cross:functional setting
Ability to work collaboratively with others across all functions and levels within the organization
Excellent organizational skills and comfort with multi:tasking in a fast:paced environment with changing priorities

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