Senior Director, Marketing

Senior Director, Marketing


Senior Director, Marketing

Details of the offer

The Senior Director, Marketing is the key driving force behind the companys marketing efforts and global brand development. This role will provide leadership and direction to the Marketing team, leading development and execution of holistic, global marketing strategies and ownership of the complete customer journey.
Lead strategic planning, development, and execution of Karmas global marketing campaigns : spearheading innovative programs which support increased global brand development/recognition and retail growth
Provide leadership, direction, and support to in:house marketing team by incorporating content creation, corporate identity, digital and influencer marketing, event management, social media, and paid media as well as coaching and guiding interviews for all executive leaders interfacing with the media
Be driving force in building brand awareness, enhancing perception and consideration through creative use of marketing initiatives
Directs the development and execution of earned media strategy linked to the communications goals and strategic priorities
Steer CRM and customer journey strategy : manage journey from lead generation to conversion and customer retention
Deliver a funnel of leads to the sales team from all channels (digital, paid search, organic, social media, outbound demand generation, inbound marketing, content marketing)
Evaluates, prioritizes, and guides response to inbound media requests and assures media relations activities comply with regulatory requirements
Actively monitor competitors : provide competitive analysis, strategies, and tactics and respond to competitive challenges with creativity and agility
Lead and support the marketing team in the execution/implementation of all marketing plans with continual focus on business objectives and success
Oversees the organizations response to media in crisis or breaking new situations
Align all marketing efforts with cross:functional business goals
Direct and support the Digital Marketing Manager in setting the web development strategy and continue to leverage technology and digital marketing channels
Define and execute relevant market research as well as speak with customers/partners to understand what they need and want so that we can identify and differentiate existing and potential product, channel, and market segment opportunities
Bachelors degree in Marketing or related field : Masters degree strongly preferred
Minimum of 10 years experience in dynamic marketing environment including proven experience of leading and developing teams
Digital marketing and event management experience a must
Strong leadership skills
Proven track record of developing and implementing innovative, holistic marketing campaigns
In:tune with economic indicators and the latest in marketing trends; able to provide strategic direction for short and long:term
Excellent verbal and written communication skills; able to dissect complex subjects and explain clearly to multiple stakeholder groups.
Entrepreneurial spirit and innovation mindset; able to think creatively, act independently, and challenge the norm
Proactive work ethic, can:do attitude, and very hands:on
Ability to manage and prioritize multiple demands in a fast:moving team environment working to tight and constant deadlines
High competence in project and complex, global stakeholder management
Proven ability to manage budgets
International experience advantageous
Basic knowledge of Quality Management Systems (ISO ) and Environmental Management Systems (ISO ), as applicable.

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