Senior Director, Marketing

Senior Director, Marketing
Company:

(Confidential)


Senior Director, Marketing

Details of the offer

The Senior Director, Marketing will play a key role within the Commercial Team leading the companys flagship brand Epidiolex(R). This experienced Marketer will be responsible for leading, inspiring and motivating the multidisciplinary brand team to successfully achieve brand and organizational objectives. The candidate will help drive product adoption within FDA:approved indication(s) as well as play a critical role in developing short: and long:term strategic plans. As a leader in the commercial organization, the Senior Director, Marketing will model our values. This position will report to the Vice President of Marketing.

Responsibilities

Define and execute the US marketing strategy for Epidiolex
Lead, coach and develop team of 7 marketers; build a high:performing marketing team
Build a successful brand team responsible for successful planning and execution of ongoing marketing and of future label expansions
Represent global commercial function on the Product Development Team
Develop/communicate a compelling vision and sense of purpose for the brand team; work collaboratively to formulate long:range and mid:term strategies; demonstrate courage in advancing new, innovative ideas; champion change initiatives to enhance organizational performance
Contribute to and disseminate understanding of trends, issues and strategies in the market to both internal and external stake holders
Lead the development and execution of the yearly cross functional Brand Plan
Understand key market trends and competitive environment to drive proactive strategies to maximize brand potential
Partner with sales, sales training and other headquarters and customer facing functions to optimize customer experience
Focus on ensuring business plans and tactics meet compliance and regulatory standards
Manage the brand P and L
Collaborate with sales teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution
Ensure compliance with company and regulatory policies and requirements

Required Experience

10:15 years of commercial experience in the pharmaceutical/biotech industry, with significant in:line marketing experience and track record of delivering results.
5+ years of Epilepsy or other relevant neurology experience required.
Proven experience overseeing a significant compound/brand within the pharmaceutical or biotech industries.
Patient and HCP marketing experience required. LTC marketing experienced preferred.
Prior Product Development Team experienced desired.
Prior management/supervisory experience required. Proven track record of leading and developing people.
Outstanding interpersonal skills and demonstrated cross:functional leadership.
Must demonstrate good judgement and evidence of good analytical, problem solving, strategic thinking, planning, and project management skills.
Acts decisively and independently: has confidence and ability to provide clear direction and make decisions (strategic and tactical) without guidance or affirmation (but knows when to inform/seek leadership buy:in).
Ability to think strategically by identifying and analyzing consumer and market insights and translating these into effective strategies.
Strong leadership, planning, and exceptional project management skills.
Proven success in effectively managing internal and external relationships with colleagues, thought leaders, strategic business partners and vendors.
Team oriented individual with solid communication skills including significant experience presenting to senior management and large audiences.
B.A./B.S. degree required; advance degree preferred.
Approximately 30 travel is required.


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