Program Director, Marketing Capability

Program Director, Marketing Capability


Program Director, Marketing Capability

Details of the offer

The Program Director, Marketing Capability supports the global marketing capability goal to inspire every Consumer Healthcare marketer to be able to step up and deliver accelerated growth via break:through thinking and action. In this role, the individual will be part of a team that is responsible for step:changing the capability across the entire Marketing organization. The successful candidate will drive consistent marketing capability building and embedding of the GSK Marketing IQ, in close collaboration with subject matter experts, categories and markets.

The Marketing IQ is designed to ensure that our marketers have the capability to deliver the GSK Consumer Healthcare business strategy and Marketing Vision. It is underpinned by a common language, a robust thinking framework supported by simple set of tools, and collaborative ways of working and that will be deployed across the Consumer Healthcare business globally, to accelerate performance whilst creating a world class Marketing organization.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Develop an annual Capability plan, inspired by internal and external best practice, that leverages the optimal platforms, techniques and approaches to create an always on approach to capability development that delivers tangible performance change. The plan will be informed by the agreed development focus areas ie embedding the Marketing Operating Model.
Manage the deployment of the plan, including the outsource model, to ensure that wider organizational targets are met.
Ensure that our approach to Capability development is robust and sustainable, managing the deployment, refinement and wider business engagement with the MIQ Benchmarking survey and the new Capability/Competency model
Establish a mutual understanding of what a robust Capability strategy and plan is, across Areas and Categories, coaching key stakeholders on what good looks like and how to get there. In addition, coach/mentor Areas and Categories around the execution and tracking of progress against the plan, ensuring it delivers tangible personal development and brand/business performance improvement.
Develop and manage an effective Marketing EDGE Champion community that works collaboratively and brings out a sense of community among the team o Provides focused capability objectives across the organization
Ensures the Global Marketing Capability Program is consistently understood and deployed across the complete business
Facilitates effective updates on progress against plans, and challenges faced o Provides key input into the Global agenda to ensure it directly meets the goal of the team in delivering the Marketing Vision
Drive the day:to:day deployment of the MEX capability agenda, including an MIQ Immersions that will be deployed in all Markets and Categories across the business
Partner with Capability Directors, Category and LOC teams, and agency partners to ensure highly effective deployment of MIQ tools and in turn maximize brand and business performance, including leading MIQ interventions where required.
Develop advocating relationships with key internal stakeholders, agency partners and capability champions globally to build commitment to the capability agenda and ensure program adoption
Review, analyze and evaluate success of capability programs against agreed KPIs in the Marketing EDGE Dashboard
Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

15+ years of relevant experience

Have held a Senior Marketing role and ideally led a Marketing function.
Marketing in a digital world.
Experience in leading cross:functional and geographically dispersed teams to drive change.
Proven track record of leading a robust change agenda that elevates Marketing Capability
Consumer Obsessed with an innate desire to understand WHY consum

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