Product Manager Of Marketing Administration

Product Manager Of Marketing Administration


Product Manager Of Marketing Administration

Details of the offer

The Product Manager of Marketing Administration (Healthcare Platform) is a newly formed role within the digital organization. The mission of this role is to define and administer standards of integration with various communications platforms and assets that will service the digital lines of businesses in an omni:channel way.

This position is responsible for defining the roadmap that aligns with overall strategy and execution in the following areas:
Digital Maturity : ensuring assets and integrations foster maturity and growth
Facilitate improved channel coordination
Foster increased personalization in messaging
Track and adopt Industry trends
Conduct internal assessments
Conduct gap analysis
Benchmark digital marketing maturity

Platform Governance : defining centralized standards that allow optimized usage of the platform
Define guidelines to prevent digital waste
Establish policies and standards
Test new technologies
Champion Innovation

Operational Readiness : fostering preparedness of operational standards and practices
Promote a readiness plan related to communications operations and continuity
Formulate documents and processes to support readiness
Facilitate training plans to achieve preparedness
Enforce standards to maintain business continuity

Manage platform product roadmap to align with the digital strategy set forth for the delivery of multi/omnichannel and multi:tenant solutions
Discover, articulate and prioritize key uses cases and requirements in the form of Agile SAFe Epics
Collaborate closely with architecture and engineering management
Propose features that offer alignment across platform priorities
Maintain strong relationships across key stakeholders and constituents

Required Qualifications
4+ years of management experience or equivalent, particularly in product management and product development

Preferred Qualifications
Proven experience building platform products at scale
Success meeting the needs of a diverse set of internal business stakeholders
Strong critical thinker who makes balanced, insightful decisions
Ability to thrive in an environment with a degree of uncertainty and evolving priorities
Ability to recruit top talent and motivate the team
Ability to thrive in a fully SAFE:Agile development environment
Outstanding verbal and written communication skills
Proven ability to deliver convincing business case recommendations to senior management
Demonstrated collaborative style, with ability to lead and influence diverse teams
A background in martech and multi:channel system integrations
Salesforce Marketing Cloud experience (preferred)
Digital healthcare experience desired
Passion for health and wellness and the CVS Health digital mission is a must

Bachelors Degree, or equivalent years of experience required. Masters degree is a plus.

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  • CVS


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