Planner Strategy

Planner Strategy

Publicis Groupe Italia

Planner Strategy

Details of the offer

Company Description
Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients.Clients want to work with happy and motivated people.We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.We are single mindedly focused on delivering great work.We have a consistent track record of making our clients' communications more effective.
Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.Our greatest credential is our client list.Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.

Job Description
This is a new, hybrid role on the strategy team that is a mix of communications planning and content strategy for an account in the New York office. You will be working across several brands contributing to the development of content activation opportunities with media partners, influencers and talent relevant to defined content strategy, providing strategic briefing and guiding creative approach. If you are a self-starter ready for a new challenge, then apply now.
Provide research for and write media Point-Of-Views (POVs)
Provide recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use
Develop media strategy and recommendations under supervisor guidance
Present media plans and provide plan maintenance including objectives/strategies and updates
Maintain stewardship of reports including competitive reports using “Strategy” software to assess media schedules of competitors, interpret data and draw conclusions
Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software
Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations
Review and verify media buys to ensure proper execution
Meet with sales reps to analyze value and applicability of media vehicles for client media plan
Liaise with Strategic Resources department for use of syndicated resources

Bachelor’s Degree, along with 2+ years media planning experience (agency environment) across all types of media
Excellent verbal and written communication, organizational, interpersonal, and analytical skills
Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
Proficiency in Word, Excel and PowerPoint

Additional Information
All your information will be kept confidential according to EEO guidelines.

Source: Jooble_Org


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