Partner Marketing Card Acquisitions Growth, Svp

Marketing and Franchise Development in the U.S. Consumer Bank is focused on deploying best-in-class marketing campaigns and advertising efforts while engaging net new external partnerships to enhance our product and solutions set. The team's focus is to unify cross-Consumer Bank strategies to deliver ideal end-to-end experiences to our customers.
The Citi Retail Services (CRS) Partner Marketing team leads all marketing efforts for the CRS business. CRS is a leader in the payments industry and manages over 40 million customer accounts via long-standing partnerships with industry leaders including Macy's,The HomeDepotand Best Buy. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients' evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within the CRS partner marketing team, and the combination of financial strength and broad product scopeprovides rewarding opportunities for outstanding professionalsto excel in a dynamic, collaborative, and fast-paced environment.
The Head of Acquisitions for Citi Retail Services is currently seeking an SVP of Partner Marketing Acquisition Growth. The individual in this role willbe responsible fordeveloping the strategy for Acquisition growth across a breadth of Citi's partners and channels, including leading marketing programs, monitoring performance trends, leadingforumsand routines to monitor workstream progress, and developing materials to support regular strategy reviews.
Beyond overseeing core marketing efforts currently underway, other responsibilities will include identifying and championing new acquisition offers to optimize the objective function, ensuring compelling new creative experiences/messaging are tested on a regular basis, leveraging key digital targeting techniques & associated best digital practices, supporting test/roll-out changes in newacquisitionchannels and capabilities and overseeing flawless execution across channels.

Responsibilities:
Lead the development of acquisitions strategies across priority channels by collaborating with business partners to identify efficiencies in our acquisition channels through innovations in strategy, targeting, delivery, process, and capabilities and size opportunities accordingly.
Build-outnew acquisition channels and programsandoptimizeexistingones.
Work withdigitalteams, digital channel managers, and legalteamto launch and enhancechannel capabilities,creativeassetsandcustomer experiencedevelopment.
Responsible for ensuring the proper controls are in place and processes are well documented and monitored on a regular basis.
Partner on reporting, tracking, forecastingand competitive insights tohelp evaluate program performance across all online acquisition channels, aiding in the development of future strategies.
Develop content forstrategic updates toCross-functional partners andleadership, weekly and monthly
Responsible for managing a team of program managers.
Responsible for risk and issue management, reporting on project metrics and prioritization process.
Run the project steering committee ensuring all stakeholders are well informed of active projects and project prioritizations are aligned with company and department strategies.
Provide metrics on teams and project performance to ensure the growth and development of the team as well as providing a foundation for making data-driven decisions.
Develop key dashboards and communication plans to keep all parties up to date regarding project statuses and issues.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
10+ years of experience
Experience in business, particularly in project management, digital marketing or capability development and credit card acquisition
Co-brand and private label cards experience preferred
Exemplary communication and presentation skills, with ability to partner effectively and influence key decisions across various levels of the organization
Excellent planning, forecasting, reporting and analytical skills.
Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and external
Partner-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners
Comfortable in ambiguous situations,self-starterand self-learner
Comfortable operating in a highly matrixed, complex environment ?
Strong senseof accountability and decisiveness in a strong work ethic culture
Team-player with ability to adjust immediate priorities based on changing business needs
Expertise in Martech,adtechand project management workflow toolsi.e.Adobe Analytics, AEM, Confluence, Jira,Aprimo, etc.

Education:
Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Marketing Program Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
Wilmington Delaware United States------------------------------------------------------
Primary Location Full Time Salary Range:
$144,480.00 - $216,720.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:
Jun 16, 2025------------------------------------------------------
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