Marketing Director

Marketing Director



Rhode Island



Marketing Director

Details of the offer

Serve as the CMX point of contact across the organization, partnering with leaders across marketing, merchandising and loyalty in order to meet sales and strategic objectives; Responsible for the CMX go to market strategy. Lead, train and coach the CMX team to provide best:in:class service to vendors across various departments while creating a positive and passionate team culture.

Partner with and manage the Sales Enablement Lead, CMX and CVS stakeholders as well as vendors to ensure cross:team strategy/program coordination and optimization. Work in Tandem with external CMX partners, including Sales, Agencies and Ad Tech to ensure alignment to organizational priorities. Manage departmental budget and maximize vendor and CVS objectives.

Provide thought leadership, best practices, governance and innovative guidance in all areas of digital media including media buying, customer experience, marketing and ad technology, analytics, CRM and channel marketing.
Collaborate with Business and Enterprise Partners on identifying challenges, opportunities and opportunity value; Analyze and prioritize the pipeline of new and existing business aligning with Marketing Leadership.

Lead cross:functional stakeholders to ensure project deliverable accountability and socialization of progress; Ensure direct reports are effectively overseeing the execution of all project deliverables including but not limited to, brief development, analytics, creative, media and reporting; Track resources against initiatives, lead the team by tracking key metrics and demonstrating progress against goals. Ensure the CMX team has the budget, training, resources, information, authority and support needed to execute initiatives engaging constituents necessary; Mentor team to articulate roles, responsibilities, sets accountability and provides performance feedback.

Build relationships throughout the CVS organization to align priorities to business objectives and help foster a digital mindset. Work directly with internal (Merchants, L and P, etc.) and external (agency, ad tech) partners, to align priorities and coordinate media efforts between brand and CMX vendor marketing. Manage and evaluate digital processes, operations and MarTech stack for efficiencies, quality improvements and advancements;

Stay current with new technology, digital trends, solutions and competitive strategies; Translate that knowledge into new marketing ideas.

Continually improve CMX process and operational quality standards; Manage and innovate user experience, Back End operations, data analytics and CMX technologies. Align with business partners and vendors on KPIs and partner with Analytics to establish program measurement plans and reporting. Work with business owners on the marketing plans, briefs, calendars and creative; Make final recommendations as necessary

Leads a results:oriented focus with team through partnership with Finance and Analytics to understand post:analysis measurement efforts against established metrics.
Proactive self:education around retail and marketing industry trends/best practices to identify opportunities that are consistent with, and reinforce the CVS Health brand.
A passion for e:commerce, consumer behavior, and digital innovation
Manage and develop direct reports.
Travel required: up to 10.

Required Qualifications
8+ years of digital media, advertising technology and marketing experience with a strong foundation of business, retailer and consumer understanding
6+ years of cross:functional leadership experience including demonstrated success building and leading a large team in a start:up business structure
4+ years of digital marketing experience (online and offline) including examples of testing and validating emerging opportunities; Primarily retail marketing or retail agency/strategy experience
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
Creative problem solver who can incorporate new learnings into existing plans and act dec

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