Marketing Communications Director

Marketing Communications Director
Company:

(Confidential)


Marketing Communications Director

Details of the offer

Radware has an immediate opening for a Marketing Communications Director who will go to bed thinking about the power of our brand and wake up thinking about Radware as a pure brand expression and the key to our demand generation activity.

Reporting Relationship This position will report directly to the VP, Corporate Marketing and will have day:to:day interaction with a wide variety of cross:functional team members.

This person is philosophically committed to demonstrating company value through content and has a talent for turning great stories into powerful campaigns. This person also thinks worldwide automatically and knows how to focus a team on delivering global content that Field and Channel Marketing cant wait to localize and execute in region.

The ideal candidate:and we know youre out there:will look at the accountabilities below and immediately understand they can make a big difference while having an awful lot of fun along the way. Specifically, our Marketing Communications Director will own the following:

Brand. Accountable for aligning our internal and external marketing media to business positioning:
Articulate the unique point of view that defines and differentiates Radware
Work closely with internal and external resources to evolve Radwares voice and visual identity
Ensure that all global campaign collateral is on:brand yet regionally flexible and effective
Partner across Marketing on paid, earned and owned brand:building and awareness activity
Campaigns. Accountable for global campaign strategy and supporting asset delivery:
Consult research, analytics and other data to inform global campaign design
Develop a campaign framework that spans from brand awareness to SKU:level demand gen
Work with Field, Channel and Product Marketing on campaign concept, creative and content
Produce global creative and content for regional Field and Channel Marketing execution
Content. Accountable for global digital, print, video, out:of:home and other marketing media:
Deliver content that strengthens top:of:funnel awareness and accelerates pipeline
Evangelize a calendar that keeps key partners aware of content availability
Develop a customer evidence program that incents named testimony
Increase the volume, frequency and freshness of our general, segment and vertical content
Build a robust, data:driven content test and optimization practice
Website. Accountable for design, UX, content and martech for Radware digital properties:
Define a Radware roadmap that meets

10+ years B2B technology marketing experience with a focus on content
3+ years people and budget management experience
Broad track record of building marketing brand and differentiated marketing messages
On the cutting:edge of integrated marketing campaign design
Global corporate website and localization strategy experience
Familiar with competitive SEO analysis, keyword analysis and link analysis reporting
Loves testing, data and reporting that drives change
Understanding of data center security, application delivery, networking virtualization, cloud computing, and public cloud
Previous application services, networking or security industry experience a big plus
Genuine interest in operations and martech
Strong operator with ability to set clear goals and direction
Persuasive verbal, presentation and written communication skills
Intrinsically, unstoppably motivated
Education: BA or BS in Business, Marketing, Communications, Design or related field


Source: Tiptopjob_Xml


Area:

Requirements

Treatment technician

ATC is looking for a fun loving, energetic, dedicated addition to our team! Location: Milwaukee, Waukesha, West Allis, New Berlin, Sussex, Oak Creek, South...


From Autism Treatment For Children - Wisconsin

Published a month ago

Cdl

CDL-A Regional Truck Driver Job Opportunities ? NEW Pay Increase! Q Carriers is seeking CDL-A professionals for regional truck driver job opportunities. Since...


From Q Carriers - Wisconsin

Published a month ago

Treatment therapist

ATC is looking for a fun loving, energetic, dedicated addition to our team! Location: Milwaukee, Waukesha, West Allis, New Berlin, Sussex, Oak Creek, South...


From Autism Treatment For Children - Wisconsin

Published a month ago

Solid waste / recycling

***DO NOT APPLY THROUGH INDEED*** *****All interested applicants must fill out an OFFICIAL VERNON COUNTY APPLICATION.***** For a complete job description and to...


From Vernon County - Wisconsin

Published a month ago