Marketing Automation Director

Marketing Automation Director
Company:

(Confidential)


Marketing Automation Director

Details of the offer

The Marketing Automation Director will have the tremendous opportunity to be part of an award:winning marketing team and drive lead generation through predictive analytics. We are looking for a motivated and experienced Marketing Automation Director to be responsible for new lead acquisition and create best:in:class email and nurture campaigns that drive new business. This person will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with Content/Loyalty team and the Business and Analytic Operations team, this role will implement all programmatic and operational initiatives through the platform. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

In partnership with direct reports, the Marketing Automation Director will guide and track marketing programs to established business KPIs, based on their strong understanding of marketing analytics, A/B testing, attribution analysis and keyword targeting. This role is pivotal in the creation of strong opportunities for all sales and marketing efforts.

Essential Functions include:
Ongoing advisement and continuous improvement of marketing automation processes.
Develop advanced multi:touch lead nurture campaigns through social, web and email channels.
Grow new leads, including marketing:qualified leads, by converting site traffic through calls:to:action, landing pages, and lead generation content (including offers).
Collaborate with Loyalty/Content team members to implement an editorial calendar that attracts a qualified audience to our owned properties (including blog posts, landing pages, website, etc.).
Collaborate with Business and Analytic Operations to establish closed:loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Define a marketing database strategy that supports data unification and access across our internal systems, ensures data quality and enforces data governance and measurement.
Provide scalable framework to drive technology and process innovation that can improve marketing team contribution and overall business performance on an ongoing basis
Research and test partnerships with new vendors to expand our reach and/or lower our cost:per:acquisition. Advocate where appropriate for Marketing Automation with internal stakeholders.
Work with internal stakeholders to define, implement, and continuously improve lead scoring models, lead nurture flows, database segmentation recommendations, campaign execution
Work collaboratively with business partners and cross:functional teams to support a fact:driven and through customers eyes decision:making culture
Stay up:to:date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Adheres to all applicable Federal and State laws and regulations governing the Credit Union, including the Bank Secrecy Act (BSA)

Reports to:
VP, Brand Marketing

Manages:
Marketing Automation Manager; Marketing Automation Specialist

Required Competencies:
Decision Making, Aligning Performance for Success, Continuous Improvement, Planning and Organizing, Building Relationships and Adaptability

Required Education and Experience:
Bachelors degree in related field, including Market Research, Marketing, Communications, Journalism, Social Science, Mathematics, Statistics, Business Analysis or Economics.
7+ years marketing experience.
2+ years of


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