Marketing Analytics Manager, Vp

Marketing Analytics Manager, Vp




Marketing Analytics Manager, Vp

Details of the offer

Perform new account forecasting for quarterly investment process, root cause analysis on drivers of variance against budget : ability to drive to granular segments/strategies
Drive forecasting automation and process improvements leveraging tools such as Alteryx, Tableau, etc. and reduce dependence on Legacy methods
Be an expert in your area to understand acquisitions trends and implications from diverse set of strategic initiatives and market place dynamics
Perform deep dive customer profile and segmentation analysis to understand impact on performance with different offering strategies and help develop optimized premium and pricing strategies for maximizing business growth and financial profitability
Interact regularly with business units, understand business goals and priorities and play the role of an effective partner to devise strategies with customer focused analysis and channel performances to realize growth opportunities
Leverage segmentation techniques to develop strategies that can be leverage in various acquisitions channels to improve profitability/ROI
Proactively bring ideas to the table for the larger acquisitions COE to drive efficiencies and targeting
Bachelors degree in a business, finance, economics, engineering, or mathematics; MBA preferred
5+ years of related experience within marketing, finance or risk analysis; experience evaluating complex business problems, data analysis and devising recommendations : experience in forecasting techniques is preferred as well
Proficiency writing code to query data using SAS and/or SQL, working knowledge of database environments to perform data analysis in Oracle and/or Unix and/or Teradata environment
Skills in other languages such as R, Python is not a must but desired and knowledge of tools like Tableau, Alteryx will be preferred
Demonstrated proficiency with Microsoft Office (Excel, PowerPoint)
Understanding of the key drivers within the credit card P and L is preferred
Proficiency in critical thinking and problem solving
Strong verbal and written communication skill

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