Lead, Global Marketing, Immuno:Oncology

Lead, Global Marketing, Immuno:Oncology


Lead, Global Marketing, Immuno:Oncology

Details of the offer

At AstraZeneca we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the most difficult situations because we are committed to doing the right thing. We continuously forge partnerships that help pursue world:class medicines in new ways, combining our peoples exceptional skills with those of people from all over the globe.

The Oncology therapy area at AstraZeneca is unparalleled. We have built and strategically acquired one of the most promising Oncology pipelines in the industry. You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best. We seek out opportunities to do dynamic and significant work which means we wont just follow the same course of action time and again if we can see potential in a different way of building life changing medicine.

We have an exciting opportunity for you to work as a Global Brand Manager, IO reporting in the Senior Director, Global Marketing Team Leader, IO Franchise of the Oncology Business Unit (OBU). Immuno:oncology is one of the most innovative and most competitive research and development areas in Oncology and as a Global Brand Manager you are responsible for developing and executing commercial launch plans for immuno:oncology and business success. This role is an opportunity to join an agile high functioning team of tenured marketeers to contribute to the squad vision, strategy, execution for the commercial success of the Immuno:oncology franchise which will continue to revolutionize the treatment paradigm for cancer patients.

Key Accountabilities:

Handles the delivery of go:to:market launch strategy in an IO indication(s).
In collaboration with Group Head, Global Marketing, IO develops, evaluates and evolves the global brand strategy and brand positioning and launch readiness
Develops and implements global activities for pre: and post:launch including but not limited to, global marketing materials, launch preparation plans, testing materials, global Key External Experts (KEE) mapping and engagement, congress presence
Leads the development of patient support programs
Works closely with business insights (GA and I), medical (GMD/GMA/GCL) and payer (P and MA) teams to input into global brand strategy, highlighting key risks and uncertainties and proposing pro:active mitigation plans
Works effectively across a Matrix team comprising of functional marketing and commercial experts
Supports the monitoring and proposals of improvement plans and initiatives for global brand performance by evaluating resources allocation to ensure maximum return on investment
Collaborates and coordinates with Global Commercial Academy (GCA) and Global Commercial Excellence (GCE) to ensure launch readiness aligned deliverables
Required experience:

Bachelors degree, preferably in scientific or business discipline
Experience in pharmaceutical industry and 3+ years of strong oncology marketing experience
Experience in leading and motivating agency partners to deliver high impact marketing initiatives
In:line brand marketing experience for a global Oncology, Immunology or Specialty Care product
Broad commercial experience including pre:launch
Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, providers
Demonstrated use of insights to deliver effective marketing strategies
Demonstrate high learning agility and adaptability to change in rapidly evolving environments
Thorough understanding of the brand development process and necessary commercial touch points
Effective cross: functional project team leadership and influencing skills
Desirable experience:

Additional relevant technical degree or MBA
Experience developing patient support programs

Source: Tiptopjob_Xml



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