International Marketing Manager

International Marketing Manager
Company:

(Confidential)


International Marketing Manager

Details of the offer

The International Marketing Manager will be responsible for understanding and analyzing market data to recommend which products we will commercialize on a worldwide basis in order to assure leadership in the marketplace. The Marketing Manager will manage the product forecast, annual planning and design and execution of promotions, communications, and new product development for selected groups of products as assigned. The Marketing Manager will be required to cross train in multiple product lines, and may be called upon to support other department members in promotional planning.

ESSENTIAL FUNCTIONS:

Tactical Marketing Management
Segments market and develops product positioning, messaging and selling strategies for each product by segment
Develops global tactical marketing plans for assigned products to support annual operating plan and guide new product launches. Assesses financial impact of marketing plan and provides data to support management approval
Creates and launches programs and collateral material in line with established marketing plans. This includes sales brochures, customer presentations, customer and patient educational materials, competitive analyses, website updates, tradeshows etc.
Assists with coordinating localization/translation of sales collateral and package with international distributors and international employees
Tracks and analyzes sales performance and financial data related to products and adjusts plans where appropriate
Presents to teams and management to gain support for plans and drive execution
Annual and LBE forecasts for assigned product(s) and/or market segments

Field Travel and Support
Meet with customers in target and potential segments to assess satisfaction with products and programs and to identify opportunities
Develop key opinion leaders with potential as early adopters, speakers, references advisors, etc
Monitor utilization and effectiveness of sales programs and tools to identify needs for new materials, added training etc.
Work with account managers and specialists to support key sales efforts
Sales training for international distributor meetings and other regional meetings; trade show participation
Provides voice of customer and US commercial team input to business unit portfolio planning process, product design and other strategic initiative plans
Trains and mentors other department members in support of Director, Marketing

Job Requirements

Education and Experience
BS or BA degree required, MBA preferred
Life sciences background helpful
Minimum of 5 years experience in diagnostics industry. Strong preference for 2:3 years experience in sales or product management
Experience in new product development and product launches highly desired

Knowledge/Skills
Excellent team leadership, program/project management, analytical and organizational skills
Outstanding written and presentation skills with ability to communicate to diverse audiences. Strong interpersonal skills, both within the organization and outside of the corporate environment.
Excellent Matrix management skills and ability to motivate cross:functional teams
Experience in identifying marketing and demand creation opportunities and executing to those opportunities
Strong understanding of in vitro diagnostics (IVD) market, Point of care testing and/or IVD:based instrument commercialization desired
Understanding of market research methods and when and how to execute primary and secondary market research, including VOC (voice of customer)
Understanding of financial analysis (costing, gross and operating margin calculation, ROI, etc.)
Experience in cultivating Key Opinion Leader (KOL) relationships and comprehensively managing advisory panels and scientific education initiatives in concert with Clinical/Regulatory Affairs
Ability to think strategically and bring a high level of creativity to the organization
Flexibility in adapting to a rapidly changing environment to work with o


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