Implementation Consultant

Implementation Consultant
Company:

(Confidential)


Place:

Massachusetts


Area:

Advertising

Implementation Consultant

Details of the offer

Implementation Consultant:61203 Analytics:USANeedham, Massachusetts Implementation Consultant The Nielsen Company is a leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior. We deliver critical media and marketing information, analytics and industry expertise about what consumers watch (consumer interaction with television, online and mobile) and what consumers buy. Our information, insights and solutions help our clients maintain and strengthen their market positions and identify opportunities for profitable growth. We have a presence in approximately 100 countries.

The implementation department is dedicated to helping drive client value by aligning Nielsens digital market research and marketing attribution measurement processes to the clients market research and business needs. To do this the candidate is responsible for assessing clients technical marketing technology stack and ensuring that the Nielsen Multi Touch Attribution platform can successfully measure how the clients digital marketing spend is driving purchases by their customers. A successful candidate will have experience in multiple subject areas; particularly around data analysis and database technology, a strong understanding of web advertising and measurement, and team management experience.

Responsibilities:

:Implement and configure the Multi Touch Attribution product suite that ingest digital marketing data from multiple and disparate data sources, using existing best practices and standards.
:Implementing client tagging and tracking efforts to gather data for attribution measurement through.
:Work with Implementation lead and Project Manager in complete setup of the UI and its delivery
:Perform requirements gathering and responsible for providing detailed qualitative and quantitative analysis on different marketing data feeds to identify the key dimensions and metrics
:Work with the Implementation and product team to ensure the client is implementing against standard requirements.
:Adjustment/Configuration of the MTA platform to align with the digital market research needs and business requirements to drive value for clients
:Data and solution QA of both low:level data and generated reports, including self:directed usage of database records
:Works with the larger Implementation team to understand, document and analyze client digital market research and related business requirements that can be addressed by the cross channel Nielsen Envoy platform.
:Partners with Client Success resources to ensure use of appropriate tracking metrics and methodology are in place to measure marketing and media performance.

Qualifications:

:Bachelors degree in engineering, computer science or IT:related field
:Advanced degree in related field (Marketing/IT) will be an added advantage
:1:2 years experience in Digital Marketing domain or marketing analysis focusing on measurement of marketing campaign performance, data integration and development of customer knowledge in a fast:paced client environment
:Experience working in software/technology vertical or media analytics preferred
:Working knowledge of basic analytic tools, with intermediate/advanced experience in Excel, SQL, Python.
:Working knowledge of the utilization of analytical techniques for the measurement of online advertising, CRM and web environments a plus
:Demonstrates ability to multi:task in a fast:paced data environment.
:Possesses exceptional written and verbal communication skills
:Market knowledge on campaign execution and setup is a plus: across paid media (PPC, Display, Email, Affiliate), organic media (SEO, Organic Social) and mobile media (MMPs, in app advertising, mobile web).
:Familiarity with a breadth of ad technology a plus: Ad Servers (DoubleClick, Atlas, Sizmek, etc.), Search Engine Optimizers (Kenshoo, Marin, etc.), Web Analytics (Omniture, Goo


Source: Tiptopjob_Xml


Area:

  • Marketing – Advertising / Advertising

Requirements


Knowledges:

  • Basic

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