About Framework At Framework, we believe the time has come for products that are designed to last. Founded in San Francisco in 2019, our mission is to remake Consumer Electronics to respect people and the planet.
Our first product is the Framework Laptop, a thin, light, high-performance notebook that can be upgraded, customized, and repaired in ways that no other notebook can. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules. We've seen a fantastic reception to our first product from customers and reviewers from outlets like Linus Tech Tips, Ars Technica, andWirecutter , along with landing on the cover ofTIME's Best Inventions of 2021 .
We come from successful consumer electronics startups including the founding team of Oculus, and we recently closed an $18M Series A fundraising round to fuel our roadmap. We care deeply about building a diverse and inclusive team, and we hope you do too!
The Position
Were looking for a Growth Manager to be a foundational member of Frameworks growing team as we bring a bold new promise to market in an exciting and competitive consumer electronics category. This role is responsible for developing and executing on the customer-facing growth, e-commerce optimization, and performance marketing strategy and plans required to support our goals and the launch of our unique new products. Were building ethical consumer electronics products, with a focus on sustainability, privacy, transparency, and user ownership over their devices. This means we have uniquely savvy and skeptical audiences who chafe at traditional growth techniques. Were looking for someone who is excited to explore and experiment with creative, customer-friendly tactics. As an early member of our marketing team, this role has the potential for enormous impact.
This is a remote position open to anywhere within the US. #LI-Remote
Responsibilities
Lead the overall growth strategy around our consumer product sales and marketplace
Analyze customer and market needs to help drive roadmap and product strategy
Own a significant slice of the overall Framework marketing budget for running performance marketing campaigns
Work with our web development and design lead to define metrics, build analytics, run A/B tests, and optimize the overall e-commerce experience
Collaborate with finance, operations, and marketplace teams on pricing and sales strategies
Help to grow our growth and marketing teams as we continue to scale our efforts in Framework
Requirements
Bachelors degree or equivalent experience in marketing, business, computer science, or another technical field
3+ years of experience in consumer goods growth management
Expertise with analytics and data modeling, including tools and programming languages like Python or SQL
Experience with digital marketing across social media, email, search, and display advertising
A desire and ability to wear multiple hats in the early stages of a company, including taking on slices of performance marketing and e-commerce product management prior to there being dedicated people in those roles
Enthusiasm to start fresh with a clean sheet of paper, bringing new thinking in a bold new category to craft effective and efficient growth plans
Inventiveness, curiosity, and a passion for building products that people love
Nice-to-haves
Previous experience in an early-stage startup or in standing up a new consumer product segment
A background in lifecycle/CRM marketing
Expertise with consumer electronics products
Familiarity with direct to consumer e-commerce growth and performance marketing
Experience driving growth across international audiences
What we offer
Competitive salary, equity, and health benefits
Flexible work hours and locations
The chance to be an early member of Framework's team and to shape our brand and product strategy
The opportunity to work at a startup that is fixing a major industry