Group Analytics Director

Group Analytics Director
Company:

(Confidential)


Group Analytics Director

Details of the offer

22squared is seeking a data:driven Group Analytics Director to lead strategic business planning, marketing campaign success and stewardship for a measurement:driven retail client. Candidates should possess strong leadership skills, demonstrate proven success in integrated account growth opportunities, and deep experience managing digital:centric and technology:focused measurement initiatives. The Group Analytics Director manages client projects including 1:3 year enterprise level measurement visions, and will identify opportunities as a measurement thought leader bringing innovative solutions to an increasingly complex digital landscape.
RESPONSIBILITIES
Day to Day:
Holistic Measurement Approach
Responsible for leading Analyst(s), internal 22 team members, and clients to measure and analyze the performance of media using a variety of methods and approaches.
Work collaboratively with teams across departments (primarily account management, media, technology and creative), and with vendors, to ensure timely structured reporting, analysis and delivery of actionable insights and recommendations to measure and optimize enterprise marketing activity.
Understand client challenges and business objectives and lead the development and activation of measurement strategy/plans with a focus on understanding the consumer journey and the path to conversion.
Guide the use of various digital analytics data sets to tell a story about user experience and customer journey by providing insights into audience behavior and engagement.
Responsible for bringing insights from various methods and data sets into a centralized view that contributes to and prioritizes against business impact. (media and CRM).
Ensures that data collection and tagging implementations successfully align with measurement strategy, and validates that Ad Operations and Tagging teams have comprehensive tagging instructions and documentation.
Collaborate with internal and client leads to develop enterprise marketing (media/audience) test and measurement design, promotional tracking, post campaign analysis, business insights, and recommended actions across all marketing channels both online and offline.
Future Focused
Setting 1:3 year client:specific measurement visions across analytics team.
Collaborate with Account Management to identify opportunities to adapt and enhance analytics strategy along with evolving business needs.
Identify opportunities to enhance the use of marketing technology platforms for both analysis and marketing activation.
Provides thought:leadership, consistently assessing current practices and exposing research on best practices and market trends.
Monitor external services and studies to update teams on new strategies, tools and methodologies for usability and analytics tracking or reporting.
Proactively seeking opportunities to evolve and elevate reporting and analytics to drive stronger efficiency and/or efficacy for the enterprise.
Act as practice leader to identify and apply future trends within digital, media and business measurement and assess resource requirements to identify potential skill set gaps.
Catalyst for Activation
Responsible for driving measurement strategy with senior:level clients.
Support ad hoc work and long:term project work: annual plans, quarterly business reporting and insights, user level analyses, etc.
Provides strategic oversight for attribution and marketing mix modeling activity to validate insights and provide recommendations on how to best activate recommendations to optimize marketing performance.
Responsible for working with data management and technology teams to identify and activate advanced analytics projects.
Team Management:
Mentor and manage a team of analysts to ensure they are given the support and guidance needed to be successful.
Creates a positive work environment and foster a team approach and collaborates with other Analytics Directors on the teams growth and strategy.
Responsibl


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