Global Marketing Director/Associate Director

Global Marketing Director/Associate Director
Company:

(Confidential)


Global Marketing Director/Associate Director

Details of the offer

The BioPharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.

As Global Marketing Director/Associate Director, Anemia, role based in Wilmington, DE, youll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients lives. This role sits within our broader Biopharmaceutical Business Unit, which helps bridge science and commercial, integrating corporate, portfolio, therapy areas and product strategies, providing strategic direction from early:stage research through to commercialization.

The Global Marketing Director/Associate Director, will be working on a new 1st in class treatment for anemia for patients with Chronic Kidney Disease. This individual will be accountable to develop the strategic plan, execution of the plan and launch preparation to ensure a successful launch of one of our products.

You will support the global commercialization plan for a product, strategic plan development, collaboration with Biopharmaceutical Commercial team and local market partners to roll:out into prioritized regions. The role is a key member of the Biopharmaceutical Commercial team and Global Brand Team (GBT), and collaborates closely with colleagues across Biopharmaceutical Commercial, Local Markets and FibroGen (biotech development partner). The CKD/Anemia Global Marketing Director is part of the global brand team and leads commercialization efforts that directly inform, shape the strategy, segment focus and operational plan with participants from key launch countries. The CKD/Anemia Global Marketing Director reports to the Global CKD/Anemia Product Head.

Main Duties and Responsibilities:

Lead the development of product launch strategy in prioritized launch segments and execution plan and launch roll out
Accountable for prioritized launch segments launch excellence and roll:out of product
Lead the development, collaboration and launch of the product story and how this integrates with the indications segments to represent as One Brand
Accountable for commercial component of strategic options and strategies supporting Investment decisions for future product
Accountable for engaging with regions and key markets to ensure launch readiness/commercial excellence for launch
Essential Requirements:

Education

Bachelors degree or equivalent
Knowledge

Thorough understanding of the development process and necessary commercial touch points
Understanding of general business and core marketing principles and application to future healthcare market challenges
Experience

Specialty commercial experience
Broad commercial experience including pre:launch and launch
Strong strategic thinking, judgement and influencing skills, to influence R and D to ensure strong commercial focus
Strong leadership attributes to set direction, generate commitment, balance short and long:term needs, constructively resolve issues
Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, providers and in/out license partners.
Evidence of developing compelling business cases
Working with R and D
Technical

Sufficient understanding of technical risks and the implications for the commercial aspects to future brands
Strong understanding of key marketing skill sets
Leadership Capabilities

Commitment to Customers and Integrity
Demonstrates commitment to customers (internal or external) by acting ethically to generate value for them and for AZ.
Strategic Leadership

Base


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